I got a small job as the result of a one-to-one with a networking partner today. I didn’t go there to get work: I went to find out more about her to see if I’d feel comfortable recommending her to others (yes). This is how it happened. I was offering some pointers (including ones I’ve […]
Business Networking Part Two Read More »
Find today’s tribute to De at Almost Famous. http://almostfamousbydesfault.blogspot.com/2014/01/happy-birthday-deforest-kelley.html Good news! Diane Haddick contacted the North Shore Animal League and re-established the Carolyn and DeForest Kelley Memorial Fund! The link is below. http://www.animalleague.org/support/how-you-can-help/deforest-carolyn-kelley-memorial-fund .html As you know, Carolyn and De visited the Fund personally and supported it for many years. You’ve probably
Happy 94th Birthday, Dear Mentor and Friend DeForest Kelley! Read More »
Business Blogging Blogs are considered social media. I’ve already written a post on Social Media, so you know the rules: Keep it social, fun and helpful. You’re building relationships and reinforcing helpful insights and concepts. You’re not selling products, services or causes. Again, read Likeable Social Media by Dave Kerpen to get the complete lowdown
Business Blogging: The Good, the Bad & the Ugly Read More »
Sad story: I’ve had to turn down projects that I would have been sensational doing because the buyer paid a web designer to create the site before I was consulted. The two parties (client and web designer) had decided on a vision and then wanted me to write copy to fit into their preordained content
What Customers Should Know About Copywriters and Web Designers Read More »
Lisa has been hard at work all afternoon updating websites, including this one. When she showed me what she did on mine, I was amazed. I’m not telling you which page it is. It’s a new page. It has links to another well-known site. If you click on them, you’ll be transported directly to a
A New Page is Up–Seek and Ye Shall Find! Read More »
Reputation Management I know. It’s hard not to retaliate or do your level best to slime someone back when they get on YELP and elsewhere anonymously (cowards that they are) to destroy your reputation. Just know that unless they give their names, they’re probably competitors just trying to knock you down a peg. (Most review
Been Slimed Publicly but You’re Innocent? Don’t Get into a Pissing Match with a Skunk Read More »
(You know how expensive ink is, don’t you?) Would it surprise you to hear that business owners sometimes hire writers to write bogus testimonials for them? And that some writers will actually do it for them? (Not this writer, so don’t even ask. Nor will I write academic articles for students who are supposed to
Testimonials: Worth their Weight in Ink! Read More »
Whether you’re a business owner or a copywriter, I have a document that has helped a lot of people “get their arms around the octopus” when it comes to defining your target audience and your USPs (Unique Selling Proposition, what makes YOU the most reasonable/compelling provider in your niche). I usually have new clients fill
Content Questionnaire Available Here Read More »
Robert Louis Stevenson was a magnificent writer. He wrote many treasures, including “The Strange Case of Dr. Jekyll & Mr. Hyde” and “Treasure Island”. Most people don’t know that Stevenson barely survived childhood. He grew up sickly in 19th century Edinburgh. He couldn’t go outside to play with his peers. Fortunately, his parents had means
Swiped from My Other Blog… Why Writers Write Read More »
Because the information you’ll find below is germane to my clients and prospective clients, and because you may not be subscribed to “Almost Famous” I’m excerpting here another blog post that I wrote last month. (Sorry, I can’t get spaces to appear between paragraphs. I guess the cut-and-paste command doesn’t let me re-format the paragraphs after the
An Abbrevated Excerpt from One of My “Almost Famous” Blog Posts Read More »
