
- 253-474-6240
- kris (at) wordwhisperer.net
- Mon - Fri: 8:00 - 5:00
Build your brand. Convert your browsers into buyers. Generate leads. Validate your value.
Evergreen copy can last for decades. Although you pay for it only once, it continues to serve you and pay for itself many times over for as long as you use it. And you can use it in so many different ways: on your website, in flyers and brochures, in emails, during marketing campaigns…and more. You never have to fix it, change it, or refresh it as long as it keeps working.
Great graphics, photos and web design can combine to catch the eye at first glance. But it’s the copy on every page, site, and document that seals the deal.
I weave words into wealth by putting your ideal customers and target audiences into a ‘waking trance’—the willing frame of mind that convinces them that nothing else on earth is more important than what they’re doing right now.
Your website must rivet your target audience into place within eight seconds, so it’s no place to skimp when it comes to enlisting the service of a competent copywriter.
Throw a spotlight on your successes. This is the ideal place for your true stories of customers helped and problems solved. Engage your target audience at this level to win their trust.
Use landing pages to target a specific audience to promote your product, service or cause and leave your competition slack-jawed with awe.
Online and off, sales letters maintain their status as top producers and should be a regular part of your marketing plan.
When you have the talking points, the outline or the first draft in the bag, copy editing & enhancement can make the difference between “meh” and “marvelous”, between “Sorry!” and “SALE!
A blog helps you build relationships with existing and prospective customers, showcase your expertise, and gain credibility as the only logical provider in your niche.
Use a brochure to tout the benefits of your product, service or cause while encouraging your readers to take the action you want them to take.
Few websites can be considered complete without a captivating video.
What’s new and newsworthy with you? Tout a new product or service, throw the spotlight on an award you’ve won, or report on special outreach events in ways that media moguls will snap up and distribute to your target audience for you.
Maintain top-of-mind awareness and prominence by engaging with your customers in ways they’ll love, remember, and thank you for.
Do it right = no worries. Do it wrong = get your site flagged and de-listed.
Macro A/B testing is pitting two quite different pieces of copy against each other to see which one converts best. Micro A/B split testing pits two almost identical sales pieces to see which one converts best.