Insights/Reflections

Is Your Website Turning Browsers Into Buyers?

    Conversion rates are a dead giveaway. If your e-commerce website isn’t turning browsers into buyers, figure out what’s wrong. Usually it’s the copy and/or the appropriateness of the website for the product or service you’re selling!   It has happened again. A new client is writhing in agony because she tapped her brother […]

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For Now… The Struggle Continues!

  With Hillary Rodham Clinton now (reportedly) “the presumptive nominee” of the Democratic Party establishment–a claim I find both precarious and presumptuous, since Bernie polls far better against so-called anti-establishment (HA HA HA!) Donald Trump than she does–I think it’s time for this idealistic, optimistic “reporter”–me!–to leap into the fray to console and remind the

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