I’m about an hour away from being finished with a 40K word editing project–the first time through. I spent six hours on it today and two hours on it yesterday, so my eyes are crossing right now. (I spent a lot more time before yesterday. I’m just reporting on the last two days with regard […]
Editing Still… Tilt! Read More »
I’m editing today–not my favorite task, and it pays less, so I’m doing my best to get through it as quickly as I can quickly without compromising quality. That said, I can’t (or won’t, I should say) edit eight hours a day because I’d get tired and probably miss things. So I only dedicate three
Last night I wrote brochure copy for a private consulting firm in Zimbabwe, Africa (Wanangwa Consulting Limited). The client, Freedom Mawoyo, found me on LinkedIn (as I recall). My spirit resonated to what Mr. Mawoyo is doing in Africa on construction projects and by the unique way in which he does them. He has been
Brochure Beautiful Read More »
I’m excited. The vast majority of participants who attended my presentation about how to write compelling ten-second intros and 30-second commercials/elevator speeches improved significantly as a result of the exercise. I was astonished by the immediate improvement I saw. As a result of the noticeable improvement, James Fowler–the networking host of another networking group (Lakewood,
Upshot of the 723 Networking Presentation Read More »
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed
A Web Copy Blueprint from Maria Veloso Read More »
Is SEO Dead? © 2013 by Kristine M. Smith Although search engine optimization is no longer the driving force it was before Hummingbird flew in, it is far from “dead, Jim.” Here’s why. In bygone days, SEO was the Big Kahuna if you wanted to make sure web traffic would find its way to you.
Landed two more small jobs today. The first is to copy-edit (in-line, no reorganization or major rewriting) 13 articles. The other is to write the copy for a tri-fold brochure. The tri-fold is done–at least for tonight. I’ll look at it again tomorrow to make sure I’m still happy with it and that I can’t
Copy Editing and Brochure Writing Read More »
If SEO companies come to you saying they’ll place and keep your site listed high on the first page of major search engines for “only” $400 a week or month, run–fast! Unless you’re buying a full-service website management package including some social media, site maintenance, on-site content updates and photos, reputation management, and the like
Beware SEO Company Claims Read More »
I got a small job as the result of a one-to-one with a networking partner today. I didn’t go there to get work: I went to find out more about her to see if I’d feel comfortable recommending her to others (yes). This is how it happened. I was offering some pointers (including ones I’ve
Business Networking Part Two Read More »
Find today’s tribute to De at Almost Famous. http://almostfamousbydesfault.blogspot.com/2014/01/happy-birthday-deforest-kelley.html Good news! Diane Haddick contacted the North Shore Animal League and re-established the Carolyn and DeForest Kelley Memorial Fund! The link is below. http://www.animalleague.org/support/how-you-can-help/deforest-carolyn-kelley-memorial-fund .html As you know, Carolyn and De visited the Fund personally and supported it for many years. You’ve probably
Happy 94th Birthday, Dear Mentor and Friend DeForest Kelley! Read More »
