Insights/Reflections

What Your Copywriter Reveals About Your Business

Too many start-ups “go cheap” when hiring a copywriter. Because quality matters, those who do “go cheap” are inadvertently telegraphing something about the reliability of their products or services: “Hey, I can’t afford a good copywriter. I’m running a shoestring operation here, hanging on by my fingertips.” Translation: Don’t expect me to be here six […]

What Your Copywriter Reveals About Your Business Read More »

On Low Days Visit Your Fans’ Heads and Hearts to Resurrect Your Spirit

Are there times when you find yourself getting blase about what it is you offer to the world? Does the 10-second intro or 30-second elevator speech that issues from your mouth for what seems like the tenth time this week feel “canned” and sound lifeless, no matter how great it sounded when you first created

On Low Days Visit Your Fans’ Heads and Hearts to Resurrect Your Spirit Read More »

Don’t Be So Freaking Predictable All the Time

How “compelling” (predictable and ubiquitous) is the following welcome email? “Thank you for subscribing to our site. We hope you’ll enjoy your experience here and will tell others about us.” yawn Now read the following welcome email… “Well, you’ve done it now! By opening a Customatrix account, you’ve just changed the way you’re going to

Don’t Be So Freaking Predictable All the Time Read More »

Make Your Online Copy Playful Whenever Possible and Appropriate

Go ahead and take your product, service and business seriously. We expect you to. Just don’t expect your online present and future clients to become eager to return to your site unless you offer something fun and uplifting to look forward to each time they visit. Keep forever in mind that the Internet is a

Make Your Online Copy Playful Whenever Possible and Appropriate Read More »