Creating and Building Your Brand
Locally, I know five copywriters personally. Two are men; three are women. Four of them (two men and two women) are self-proclaimed copywriters. Their portfolios reveal them to be newbies/wannabes. They’ve written feature pieces, some of which are pleasantly and properly written but far from powerfully written. A copywriter has to know how to write […]
Beware of Self-Proclaimed Copywriters Read More »
Thank you, Lisa Twining Taylor(Dancing Goat Web Design), for uploading my recent Rotary Speech (1-6-2015) to this website and to YouTube for me. Thank you, William Lee (Keeba and Lee Sales) for videotaping the presentation for me. It turned out great. Clocking in at just under 17 minutes, the presentation explains the added value
Why Hire a Professional Copywriter? Read More »
It’s a whole new year. I have to state, just for the record, that I don’t like the way years whiz by anymore! It has become more than a little disconcerting! But the good news is that in just two years (the day after tomorrow, it will feel like) I can retire at full retirement
Ideal Client, Target Audience Read More »
If you’ve been sitting on the fence when it comes to hiring a reputable, tried-and-true copywriter, make 2015 the year you decide to go for the gold and take your business outreach to the next level. In fact, “NOW would be a good time!” to echo Star Trek’s Pavel Chekov. The old ways of drumming
Leap Into a Higher-Profile Happy New Year Read More »
Copywriter Frank Kern has a point. When you’re offering a product or service, there are three crucial pillars that support your success: Technology Marketing Your Silver (aka Magic) Bullet The problem is that most business owners and entrepreneurs spend most of their time on the first two pillars because both help get the word out.
Is Your Silver Bullet Sensational? Read More »
If you might need a wordsmith if… …you break into a cold sweat and your skin gets clammy every time you think about writing a memo email letter proposal article web content web copy poem speech story case study white paper blog …English is your second (or third, or fourth) language or you learned
You Might Need a Wordsmith If… Read More »
MARKETING YOUR PRODUCT OR SERVICE LOCALLY? FREE DEMOGRAPHIC INFO IS AVAILABLE. Plus: Extra Help When You Need It! Step One: Closely identify and define your Ideal Client. Know his/her income level (and disposable income threshold) and the pain/problem/predicament that you can resolve for him/her. Study your perfect prospects until you feel you’re living in their
GET FREE LOCAL DEMOGRAPHIC INFO Read More »
Here’s a treasure trove of educational pieces about copy writing that I wrote and teach locally to various organizations and networking groups. May as well offer them to the public for $1.99 each, since I can’t be everywhere! I would love your feedback on any of them that you find of value! https://www.scribd.com/doc/247174341/Writing-Your-Core-Story https://www.scribd.com/…/Your-Professional-Bio-Tips-for-Mak… https://www.scribd.com/…/Write-Your-Own-10-Second-Intro-and…
Treasure Trove of Educational Pieces about Copywriting Read More »
I’m going to be writing an informational product course soon. So it behooves me to ask: What would you like MOST to learn from a copywriter? That is, what would you be willing to PAY for (up to $9.99)? Let me know!
What Would You MOST Like to Learn From Me? Read More »
Most readers read hundreds of headlines every day–but eight out of ten of them don’t read the body of the copy that follows. This is alarming news if your livelihood depends on your ability to convince readers to read, click, engage or buy what it is you’re offering. So why do so many people veer
7 Formulas for Must-Click Headlines Read More »
