Creating and Building Your Brand
As the result of being asked to be a guest speaker at Umpqua Bank this past week, teaching attendees how to write 30-second commercials/elevator pitches, a riveting core story and a professional bio, I’ve just become the happy recipient of two new prospective clients: I’ll be meeting with them this coming week. Both seem …
Why are consumers so skeptical these days? One word: HYPE! Lose the hype! A chicken egg is a chicken egg… or is it? Consider the following… Factory farm-produced eggs are laid by unnamed, closely-caged, stressed out hens whose necks get unceremoniously wrung and broken (ACK!) as soon as they stop laying fewer eggs than they …
In the U.S. our folding money is adorned with dead men. So are some coins. But even money feels more alive than much of the writing I’ve seen on websites, in brochures and on flyers! It’s pathetic. Resurrect your love for your product, service or cause before you write a single word. How? By going …
A responsive website will automatically adjust to any-size screen. This means the visitors to your site won’t have to scroll back and forth to get the information they need whether they’re on a desktop, laptop, cellphone or other mobile devices. Whenever you hire a webmaster, be sure he or she is creating a responsive website …
Nothing makes me crazier than seeing great people and companies shooting themselves in the foot by neglecting to proofread their marketing and informational materials before hitting “send” or mailing/handing them out. When I see this happen, over and over again, I want to SCREAM!!! What this kind of oversight says to me is, “I’ve outsourced …
Need to write an elevator speech fast? Here are the five questions you need to answer to do it in less than five minutes. Answer the following questions in as few words as you can… Who you are (name) What you do Who you do it for Why they need it What they get out …
If you’re in business and offering a product or service, you probably use email to contact the clients or customers you regularly serve (or are hoping to serve when they arrive at the point where they recognize fully that they need the product or service you offer). If what you’re doing is working, you probably …
http://howtodoitfrugally.com/SharingwithWriters_July72014.pdf My article about branding my SUV (and getting immediate positive responses) starts on page 13 of Carolyn Howard-Johnson’s newsletter. If your branding efforts have been stymied because of your budget, there are frugal ways to get the word out about what you do without breaking the bank. Here is just one of them. Also …
Starting last week, I turned over a new leaf. For every new client I serve, I’m going to send them a personalized Thank You card (yes, in the mail) to thank them for their trust. We’ve been ruined by email. It’s just so easy to dash off a “thanks” and scarcely remember that we did …
Back in the day, PR simply wasn’t necessary. Not all that long ago (most Baby Boomers can remember the times) it was easier–much easier–to sell stuff. As mentioned several times already, before the advent of mass media outreach and interstate commerce, an egg was an egg was an egg: local, farm fresh, free-range and delicious. …
