Creating and Building Your Brand
Go ahead and take your product, service and business seriously. We expect you to. Just don’t expect your online present and future clients to become eager to return to your site unless you offer something fun and uplifting to look forward to each time they visit. Keep forever in mind that the Internet is a …
Make Your Online Copy Playful Whenever Possible and Appropriate Read More »
Back in the day, an egg was an egg, a biscuit was a biscuit, and milk was milk–cow, goat, yak, what-have-you. Small communities had one or two options, tops, and were grateful to have those. Then along came refrigeration, intercontinental highways, and global commerce. Perishable goods could be transported just about anywhere via railroad, eighteen-wheelers, …
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed …
When you write … Get in the sandbox and play . Turn your heart loose on your topic; don’t edit during the first draft. Let your passion for your topic reveal itself in the same way that children delight in building sand castles. Be free. Create–don’t wait! Then, if you have the luxury of time, …
Whether you’re a business owner or a copywriter, I have a document that has helped a lot of people “get their arms around the octopus” when it comes to defining your target audience and your USPs (Unique Selling Proposition, what makes YOU the most reasonable/compelling provider in your niche). I usually have new clients fill …
5 Rules of Effective Website Copy Today I’m sharing copy writing pointers, tips and tricks with those of you who feel you can’t afford a professional copywriter right now but don’t want to be shooting yourself in the foot as you’re writing your own marketing materials and other copy. Rule #1 Don’t use ten dollar …
Earlier today I posted the 100,000 viewers gif from my other blog. Since then, 200+ more people have come and gone (and I hope subscribed), so I feel secure that people are getting value from the virtual time they spend with me. I want to use this blog (Word Whisperer) to impart wisdom to business owners and entrepreneurs as …
