Leap Into a Higher-Profile Happy New Year

January 3, 2015

If you’ve been sitting on the fence when it comes to hiring a reputable, tried-and-true copywriter, make 2015  the year you decide to go for the gold and take your business outreach to the next level. In fact, “NOW would be a good time!” to echo Star Trek’s Pavel Chekov.

The old ways of drumming up business no longer work. People hate being sold to, but they love to buy. If your copywriter doesn’t know this, you won’t benefit much from hiring one.

I’ve been on the cutting-edge of web copy and web content writing (they’re two different critters, in case you didn’t know) and social media strategies for as long as I’ve been in business. I know what it takes to make sure your Ideal Client (target audience) gets to know, like and trust you so they’ll want to do business with you. Simply type in my name (Kristine M. Smith or type in “best Tacoma copywriter” or “Tacoma copywriter”) and see how much real estate I take up in your search engines. I got there organically; I didn’t use  grey or black hat tactics. That’s how you want to show up so search engine violations teams don’t cut you off at the knees on some future date by blacklisting your website until it abides by the rules of “organic search”.

Most of my business these days comes from referrals after I’ve exceeded expectations and proven the value (the Return on Investment) that my clients get as a result of throwing their hats in the ring and hiring me.

I know it’s scary. There are so many charlatans out there, it’s criminal. So try me on a small project–a one-pager! My services are 100% tax deductible so you risk nothing.

Take a look at the testimonials page. I didn’t twist anyone’s arm to get a single one of the scores of testimonials you can read there. I just did my job and the testimonials came. Best of all, my clients have become my friends…and my unpaid sales force (“viral sneezers”). They “get it”.

Am I high-profile? No. There is only one of me so I don’t need a stampede of clients. I want to be able to take my time with each and every client and with each and every piece I write so it does what it’s designed to do: weave words into wealth for clients.

One of my sales letters converted at the rate of 33%-36% (depending on which version was used; there were long and short versions) ! Does everything I write convert at this insane rate? Absolutely not.

I can never guarantee  specific conversion rates. (Anyone who says they can is pulling your leg–and desperate! Predicting conversion rates is like predicting winning lottery numbers. Good luck with that!)  All I know for sure is that my clients (the ones who divulge their conversion rates to me) are thrilled. Some are blown away.

So…what will it take to convince you that I’m the full meal deal and that you can put your trust in me?  Give me a call. Let’s discuss why you’re white-knuckling a crucial business decision like this one.

HAPPY NEW YEAR!

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Which I am going to say right now. Thank you!