Love the title song and want to add my own bullet points to it: * Have as much respect for others’ beliefs as you have for your own; that’s what the freedoms of religion and speech are all about * Congress: Don’t act holier-than-thou in front of microphones and then vote like scoundrels who […]
This is My Grown Up Christmas List Read More »
Copywriter Frank Kern has a point. When you’re offering a product or service, there are three crucial pillars that support your success: Technology Marketing Your Silver (aka Magic) Bullet The problem is that most business owners and entrepreneurs spend most of their time on the first two pillars because both help get the word out.
Is Your Silver Bullet Sensational? Read More »
If you might need a wordsmith if… …you break into a cold sweat and your skin gets clammy every time you think about writing a memo email letter proposal article web content web copy poem speech story case study white paper blog …English is your second (or third, or fourth) language or you learned
You Might Need a Wordsmith If… Read More »
Merry Christmas from Merry KrisSmith! If you’re looking for a memorable gift for the book lovers in your life, please consider the books I’ve written. Who’s on YOUR list: Animal lover? Hollywood fan? Business owner, entrepreneur or even an unemployed person who needs encouragement and a definite way forward? Someone considering getting an exotic or
Merry Christmas from Merry KrisSmith! Read More »
Am I in a post-holiday stupor? I have been sooooo laid back today. All I’ve managed to do was write my holiday newsletter (if you want it and didn’t get it via email, let me know and I’ll send it to you! I’ll need your email address, though…), clean the critter shed and put down
T’was the Day After Thanksgiving and… ZONK! Read More »
MARKETING YOUR PRODUCT OR SERVICE LOCALLY? FREE DEMOGRAPHIC INFO IS AVAILABLE. Plus: Extra Help When You Need It! Step One: Closely identify and define your Ideal Client. Know his/her income level (and disposable income threshold) and the pain/problem/predicament that you can resolve for him/her. Study your perfect prospects until you feel you’re living in their
GET FREE LOCAL DEMOGRAPHIC INFO Read More »
Here’s a treasure trove of educational pieces about copy writing that I wrote and teach locally to various organizations and networking groups. May as well offer them to the public for $1.99 each, since I can’t be everywhere! I would love your feedback on any of them that you find of value! https://www.scribd.com/doc/247174341/Writing-Your-Core-Story https://www.scribd.com/…/Your-Professional-Bio-Tips-for-Mak… https://www.scribd.com/…/Write-Your-Own-10-Second-Intro-and…
Treasure Trove of Educational Pieces about Copywriting Read More »
I’m going to be writing an informational product course soon. So it behooves me to ask: What would you like MOST to learn from a copywriter? That is, what would you be willing to PAY for (up to $9.99)? Let me know!
What Would You MOST Like to Learn From Me? Read More »
Most readers read hundreds of headlines every day–but eight out of ten of them don’t read the body of the copy that follows. This is alarming news if your livelihood depends on your ability to convince readers to read, click, engage or buy what it is you’re offering. So why do so many people veer
7 Formulas for Must-Click Headlines Read More »
As the result of being asked to be a guest speaker at Umpqua Bank this past week, teaching attendees how to write 30-second commercials/elevator pitches, a riveting core story and a professional bio, I’ve just become the happy recipient of two new prospective clients: I’ll be meeting with them this coming week. Both seem
Give Value, Get Business! Read More »