My legacy will be a mixed bag, for sure! To battle a recent bout of insomnia, I’ve been asking “Alexa” to serve me up lullabies and soothing music to fall to sleep by. The tactic is working, but it’s also dredging up some cherished memories that I haven’t revisited in years. I’m […]
Sunshine–Cheerful Little Earful–My Legacy? Read More »
Unless we get rid of the filibuster, the white supremacist-heavy GOP will destroy the United State of America THIS YEAR. Are rank and file Republican voters going to allow this? I seriously doubt it. If they do–if ANYONE does–shame on them! Read this scary pronouncement from historian Heather Cox Richardson, who is about
Democracy Versus the Filibuster — Which Will Win? Read More »
Yesterday a potential client reached out to me on Alignable, asking to connect. I looked over his niche and existing copy and felt I could help him immensely because his online spiel about how Christ-based his service is (Cambridge English Dictionary definition of spiel: “a speech, especially one that is overly long and spoken quickly
EPIC FAILURE TO CONVERT (DOUBLE ENTENDRE) Read More »
P.S. “Did I mention how amazing you are?” *aw, shucks…* (toe in rug) I gotta tell you… I love my clients. I really do. All this afternoon, after getting back from my 15-mile bike ride (just 60 miles to go to reach 1000 miles since some time in June!) I worked on three projects
“Did I mention how amazing you are?” Read More »
The above is not a direct quote: John Assaraf said it better. I don’t have access to the exact quote at this moment. I shared this concept at the networking meeting this morning in just so many words. People wrote it down, considering it an eye-opening, memorable realization. (See what the power of words can
Price Not a Problem Unless Value a Mystery Read More »
Too many start-ups “go cheap” when hiring a copywriter. Because quality matters, those who do “go cheap” are inadvertently telegraphing something about the reliability of their products or services: “Hey, I can’t afford a good copywriter. I’m running a shoestring operation here, hanging on by my fingertips.” Translation: Don’t expect me to be here six
What Your Copywriter Reveals About Your Business Read More »
I got a small job as the result of a one-to-one with a networking partner today. I didn’t go there to get work: I went to find out more about her to see if I’d feel comfortable recommending her to others (yes). This is how it happened. I was offering some pointers (including ones I’ve
Business Networking Part Two Read More »
Whether you’re a business owner or a copywriter, local in-person networking is a must. You need to meet and get to know other business owners in your local area and region. When you do, you’ll develop power partners–people who need what you provide and provide what you need. Even more important than the above, networking
Business Networking for Fun, Wisdom and Profit Read More »
My first-ever blog Almost Famous By De’s Fault reached a milestone a couple of days ago: 100,000+ views. That’s pretty darned amazing. Who could have guessed, when I started it four or five years ago, that it would receive this kind of attention. It just goes to show you how popular DeForest Kelley remains in
WOO HOO! 100,000+ Views on My ‘Almost Famous’ Blog! Read More »
