Insights/Reflections

When to Continue, When to Bail as a Copywriting Pro

Have you heard the following short story about the evolution of a relationship (told in direct quotes from a suitor’s point of view) I’m crazy about you! I love you! You’re perfect! Marry me! (Not long after the wedding ceremony…) Now … CHANGE! You’re a professional copywriter. If a client ever begins treating you the

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I Was Floored… John Assaraf “Outed” Me Today!

I am feeling so blessed right now… Something happened this evening that I didn’t expect for at least a couple of months, probably longer. This afternoon I had about a 20-minute phone conversation with John Assaraf and Mariana, one of his staff members. We discussed a way forward together that includes writing copy for his

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