Most readers read hundreds of headlines every day–but eight out of ten of them don’t read the body of the copy that follows. This is alarming news if your livelihood depends on your ability to convince readers to read, click, engage or buy what it is you’re offering. So why do so many people veer […]
7 Formulas for Must-Click Headlines Read More »
As the result of being asked to be a guest speaker at Umpqua Bank this past week, teaching attendees how to write 30-second commercials/elevator pitches, a riveting core story and a professional bio, I’ve just become the happy recipient of two new prospective clients: I’ll be meeting with them this coming week. Both seem
Give Value, Get Business! Read More »
P.S. “Did I mention how amazing you are?” *aw, shucks…* (toe in rug) I gotta tell you… I love my clients. I really do. All this afternoon, after getting back from my 15-mile bike ride (just 60 miles to go to reach 1000 miles since some time in June!) I worked on three projects
“Did I mention how amazing you are?” Read More »
I’m beginning to feel like a bear…on the verge of hibernation. It gets dark here real early these days. I hope I can stay awake to give my presentation on Thursday at Umpqua Bank in Puyallup! It’s only 6:30 and I feel I could go to sleep right now because it’s pitch black outside. Three
Healthy Baby Nursery Design & Information Read More »
Yesterday Judson Forks (Simple Upgrade) rescued my PC; this afternoon Lisa Twining Taylor (Dancing Goat Web Design) rescued my email system. What champions I have on my team! It has been a relatively quiet weekend except for a few proofreading/editing jobs for John Assaraf/Praxis NOW and the just-mentioned crises, so that’s all I’m going to
Two Heroes This Weekend at My House Read More »
I’m just 75 miles away from riding 1,000 miles on my mountain bike this year (between sometime in June, I think, and now). The best news is that I’ve lost 20 pounds and had to go find some new professional clothes for a live presentation I’ll be giving a week from tomorrow night because I’m
75 Miles from the 1,000 Mile Milestone! Read More »
The more I read about the neuroscience of the brain, the more I’m convinced that the human brain has been fighting against itself for as long as we’ve been in existence. If I asked you what keeps you from achieving your highest goals, you’d probably drag out a list of factors that you believe are
Part Coward, Part Conqueror: Your Brain’s Dilemma Read More »
I grew up in a construction family. As a teenager and a little later, I served as a laborer and go-fer for my dad as he built and remodeled restaurants across the country. Among many assigned tasks was an occasional stint as an insulation installer. I well remember getting home feeling itchy and uncomfortable afterward.
October is National Healthy Lung Month Read More »
Why are consumers so skeptical these days? One word: HYPE! Lose the hype! A chicken egg is a chicken egg… or is it? Consider the following… Factory farm-produced eggs are laid by unnamed, closely-caged, stressed out hens whose necks get unceremoniously wrung and broken (ACK!) as soon as they stop laying fewer eggs than they
Real Facts, Real Benefits & Solid Ideas Read More »
So now you probably want the story behind the “DAWN” cover photo, too. Your wish is my command! From 1977 to 1978 I lived in the Los Angeles area acting as a go-fer for my dad’s construction company. (He was building and remodeling high-profile restaurants across the country and I was along for the ride
The Story Behind the “DAWN” Cover Photo Read More »
