Creating and Building Your Brand
On the right-hand side of this blog you’ll find a video of yesterday’s UCN presentation: Copywriting Tips. Before the camera work began, I started the presentation by saying that most English teachers are technicians, as opposed to being professional writers, artists or creatives. The first words you hear on the video follow that thought. I’m …
Your mission, should you decide to accept it: “Stop me in my tracks–rivet me in place–in eight seconds. Or less.” (Go ahead. I’ll wait.) (But only for eight seconds. If you don’t succeed, I’m outta here, baby.) No pressure, right? It’s a tough row to hoe, isn’t it? But it’s the row we copywriters …
If you’ve ever been to a mall, a theme park or some other spread-out, public-facing venue, you’ve run across those directional signs that proclaim “You Are Here!” so you can get your bearings and figure out your next move. In chapter one of Reality Marketing Revolution, the authors let their entrepreneurial readers know where most …
BRIEF REVIEW Use a brochure format for any of the following reasons: to respond to inquiries to establish yourself in the marketplace to give product, service or program info to customers and prospects to help your sales force get appointments or close sales to promote your product, service or program Features versus Benefits Given a …
Visualize your IDEAL customer/client/patient. Think of a single individual who perfectly fits your ideal prospect. Then answer the following questions about him/her: Gender Age Marital Status How much education has s/he received? How much money has s/he saved? How much disposable income does s/he have? What words does s/he use to describe him/herself? What’s his/her …
A business brochure can do lots of things: build your image, educate, establish your credibility, help you sell a product or service, inform, screen prospects, or add value. Readers expect to find something uncomplicated and easy to understand when they pick up a brochure. Anything else can throw them for a loop and make feel …
Too many start-ups “go cheap” when hiring a copywriter. Because quality matters, those who do “go cheap” are inadvertently telegraphing something about the reliability of their products or services: “Hey, I can’t afford a good copywriter. I’m running a shoestring operation here, hanging on by my fingertips.” Translation: Don’t expect me to be here six …
What Your Copywriter Reveals About Your Business Read More »
After you’ve established your target audience, created your 10-second intro and 30-second elevator speech and hired the perfect web designer to create your site, it’s time to start booking “dates”. As with any quality date, it isn’t enough to know who you want to date and what they think and feel about things. You also …
I’m a big fan of Nick Usborne, author of Net Words, Creating High-Impact Online Copy, which you really should read if you want to write your own web copy or learn what you need to know to pick a web copywriter who knows what he or she is doing. Nick has so much respect for …
How “compelling” (predictable and ubiquitous) is the following welcome email? “Thank you for subscribing to our site. We hope you’ll enjoy your experience here and will tell others about us.” yawn Now read the following welcome email… “Well, you’ve done it now! By opening a Customatrix account, you’ve just changed the way you’re going to …
