In an earlier post, I mentioned and explained the “Keep It Simple” trigger as one of of the 30 motivational prompts I’ll be covering in this present series of posts. I just want to point out here that keeping it simple in no way means making it boring. Yawn-some copy is the polar opposite of […]
‘Mental Engagement’ Motivational Trigger Read More »
“9 out of 10 dentists recommend Crest.” “In a recent poll, the Democratic challenger is leading by seven percentage points.” If you can use valid statistics to prove specific claims or benefits, use them. Specificity helps readers/viewers/listeners “do the math” so the logic center inside them feels satisfied. When you state facts and are very
The ‘Specificity’ Trigger Read More »
I started this new blogging endeavor because I see so many “fails” whenever I go online to business owners’ and entrepreneurs’ websites. I realize I can’t fix them all. There aren’t enough hours in the day or in the rest of my life to tackle them all, so others will need to hop aboard the
Why I’m Doing This… Read More »
POP QUIZ! Fill in the blanks using the words you see above each of the sentences. their, there, they’re _______ over ____, writing _____ essays. Are, our _____ you coming to ____ barbeque on Saturday? Lead, led Get the ____ out and study your Bible, before you’re ___ astray. Assure, insure, ensure I can
POP QUIZ! Fill in the blanks… Read More »
For those of you who are benefiting from reading this blog on DIY copy writing, I would love it if you’d write a testimonial for me along these lines. My other testimonials are for writing, not for teaching/coaching, and I’d like to start offering myself as a copy writing coach locally and eventually create e-books
Seeking Testimonials! Read More »
People are curious. But if your sales copy satisfies them completely, you may never hear from them again. So leave a little mystery alive and kicking–something unsaid that they still want to know. In public speaking terms, the sound bite for the curiosity trigger is “Always leave them wanting more.” This trigger can be tricky.
The ‘Curiosity’ Trigger Read More »
“I can get it for you wholesale.” “This is a steal of a deal!” I really don’t want to say too much about the greed/frugality trigger. Few people will admit to being greedy, so it’s not something I’d normally even contemplate tackling. But it is what it is, so let’s get it over with. The
‘Greed’/Frugality Trigger Read More »
If you ever saw The Music Man motion picture with Robert Preston and Shirley Jones, surely you remember the ‘Marian the Librarian’ scene where Professor Harold Hill (Preston) enters the library to try to get Miss Marian (Jones) to go out with him. In the scene (at about the four minute mark after Hill enters
The ‘Patterning’ Trigger Read More »
The guilt/reciprocity trigger is one of the most powerful motivational tools available to salespeople. Any time someone goes out of his or her way, even a tad beyond what’s expected during a visit or conversation, the person who receives the “gift” feels obligated to reciprocate in some way. (“Much obliged” says it all.) If he
The “Guilt/Reciprocity” Trigger Read More »
There’s an old adage: “K.I.S.S.: Keep It Simple, Stupid.” It’s rude and crude (because you’re not stupid), but it’s good advice . Complexity invites confusion. Confusion causes hesitation. Hesitation can cause worry. When talking about your product or service, keep it as simple as you can. Use easy-to-understand words. Use short sentences. Speak just
The ‘Simplicity’ Trigger Read More »