I know a few (very few) writers who say they don’t read much. Hello!? As you read compelling sales pieces and literature, you learn to discern what it is about them that keeps you enthralled. I cannot figure out how anyone can become an exemplary writer without being a voracious reader. That’s like presuming you […]
To Write Better, Read More Read More »
About Semi-Colons Semi-colons are the the #1 culprit of abuse in writing, so learn the rules here. Use a semi-colon where a period would work. A semi-colon links two complete sentences that express, in sequence, a connecting thought pattern. The two halves of the sentences could stand alone but, for effect, they are often joined with a semi-colon. Use a comma
Brief Overview of the Rules Writing Part Three Read More »
Parts of Speech Noun Name of person, place, thing, idea. It is the who or what of a sentence. (shoe, tree, dog, Sally, etc.) Verb action or being word (all forms of to be) The noun and verb are the backbone of every sentence. Pronoun Takes the place of a noun (Pastor/he, Pastor/his, Mother/her, Sister/she, your,
Brief Overview of the Rules Writing Part Four Read More »
My Special Report is ready now! You’ll need to opt in (by giving me your email address and name to get it) but that’s all. The report is free but the information in it will help boost your bottom line if you’re a business owner or entrepreneur intent on writing your own copy. Copywriters,
Special Report Available NOW! Opt in to Get It Today! Read More »
Don’t over-use adjectives to embellish or color your copy. “Very interesting” can be better expressed using fascinating, riveting, noteworthy, and more. Your writing should usually be grammatically correct. Sometimes the exception to the rule works—but usually it doesn’t! When writing dialogue, grammar can sometimes go out the door if the characters who are “speaking” wouldn’t speak grammatically in the
Brief Overview of the Rules Writing Part Two Read More »
Monday afternoon I’ll be reading a Dr. Seuss book (or two) to young students at Shining Mountain Elementary School in Spanaway. I’m looking forward to it with great anticipation. I love reading Dr. Seuss to kids. His books engender a love of word play and stories early in life, and kids who love to read
Dr. Seuss Day at Shining Mountain Elementary March 3 Read More »
Back in the day, an egg was an egg, a biscuit was a biscuit, and milk was milk–cow, goat, yak, what-have-you. Small communities had one or two options, tops, and were grateful to have those. Then along came refrigeration, intercontinental highways, and global commerce. Perishable goods could be transported just about anywhere via railroad, eighteen-wheelers,
Brand Your Business Read More »
This final motivational trigger is among the most important because it needs to be in every piece of copy writing (or presentation) you offer. Without it, you’re sunk. Honesty. Don’t misrepresent your product or service. Don’t misrepresent your credentials. Don’t even fudge a little. (It’s still a lie and if you’re caught in a lie,
The “Honesty” Trigger Read More »
Hope on display across two centuries… “Hope is the thing with feathers That perches in the soul And sings the tune without the words And never stops at all.” Emily Dickinson “The very least you can do in your life is figure out what you hope for. And the most you can do is live
The ‘Hope’ Trigger Read More »
The Familiarity Trigger All things being equal, people do business with people they know, like and trust. So get to know the people you want to serve. Get your logo out there, too, as soon as you have one. If you’ve ever traveled to a foreign country, you’ve experienced how welcoming it is to spot
The ‘Familiarity’ Trigger Read More »