Whether you know it or not, people can spot integrity almost instantly–and its opposite. Integrity means “walking the walk”–not just talking the talk. Under-promise and over-deliver Don’t make a promise you can’t keep; don’t say anything you can’t back up. If you find you have to renege on a promise or commitment for any reason, […]
The ‘Integrity’ Trigger Read More »
The ‘Consistency’ Trigger Explained People tend to be consistent when they’ve taken a stand on something, even in the face of conflicting information. So as a copywriter, business owner, or entrepreneur who wants or needs to “up sell”, your ace-in-the-hole is to offer something else that is consistent with a decision your client/customer has already
‘Consistency’ and ‘Product Nature’ Triggers Examined Read More »
According to various advertising and marketing specialists, there are thirty tried-and-true triggers that influence buyers to engage. How many of them can you come up with (without help)? Go ahead. I’ll wait. There are the obvious ones, of course: Appealing to your target audience’s curiosity, desire to belong or collect, emotion, greed, guilt, hope, or
First Things First: Why are You Doing What You’re Doing to Make a Living?? Read More »
I’m about an hour away from being finished with a 40K word editing project–the first time through. I spent six hours on it today and two hours on it yesterday, so my eyes are crossing right now. (I spent a lot more time before yesterday. I’m just reporting on the last two days with regard
Editing Still… Tilt! Read More »
I’m editing today–not my favorite task, and it pays less, so I’m doing my best to get through it as quickly as I can quickly without compromising quality. That said, I can’t (or won’t, I should say) edit eight hours a day because I’d get tired and probably miss things. So I only dedicate three
I’ve popped some new reviews onto the Testimonials page today. (Go fetch if you’re so inclined.) Not to put too fine a point on it, but the recent reviews that most clearly express what I do for clients follow… “My wife and I are reading “Reality Marketing Revolution: The Entrepreneur’s Guide To Transforming Your
Newest Kudos from Clients Read More »
Today I want to explain why it’s imperative to remain positive even when you’re covering issues that are tragic and negative. Example: Animal and Child Welfare Remember: whatever you put on the home page of your website (or in a TV or radio commercial) will be viewed (or heard) dozens of times by the people
Accentuate the Positive NO MATTER WHAT Read More »
I’m excited. The vast majority of participants who attended my presentation about how to write compelling ten-second intros and 30-second commercials/elevator speeches improved significantly as a result of the exercise. I was astonished by the immediate improvement I saw. As a result of the noticeable improvement, James Fowler–the networking host of another networking group (Lakewood,
Upshot of the 723 Networking Presentation Read More »
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed
A Web Copy Blueprint from Maria Veloso Read More »
Is SEO Dead? © 2013 by Kristine M. Smith Although search engine optimization is no longer the driving force it was before Hummingbird flew in, it is far from “dead, Jim.” Here’s why. In bygone days, SEO was the Big Kahuna if you wanted to make sure web traffic would find its way to you.
