Too many start-ups “go cheap” when hiring a copywriter. Because quality matters, those who do “go cheap” are inadvertently telegraphing something about the reliability of their products or services:
“Hey, I can’t afford a good copywriter. I’m running a shoestring operation here, hanging on by my fingertips.”
Translation: Don’t expect me to be here six months from now if my business doesn’t turn a profit real soon!
80% of start-ups fail the first year; more than 90% fail within five. Why is that?
Lots of reasons. But one of the primary ones is that start up business owners usually don’t spend enough to hire a writer who knows how to raise their profiles and keep people engaged and coming back so their cash registers (virtual or actual) don’t ring often enough.
Start ups that cling to dimes lose dollars
A copywriter worth the title makes clients money; she doesn’t cost clients a dime, for three reasons:
- Hiring a competent writer is deductible as a business expense. The cost comes right off your taxes at the end of the year.
- Good copywriters convert browsers into buyers. Evergreen copy–the copy that is static and unchanging (website pages, brochures, white papers, and more)–converts browsers into buyers for as long as you keep it alive in cyberspace and elsewhere, making what you paid to have it produced well worth the price you paid.
- Good copywriters don’t disappear when your copy is completed. We stand ready to help you again and to get the word out to our own network of friends, family, and business associates.
The True Cost of “Cheap”
So … what is your present copy revealing about your business?
Look it over carefully while asking yourself the following questions:
Is it converting browsers into buyers? That is, are the visitors to your website opening their wallets, calling you, or coming in?
Is your website easy to find on Google, Bing and other search engines? Is it somewhere toward the top of the first page?
Is your copy engaging and compelling? Does it offer visitors what they’re looking for so they stick around long enough to get to know, like and trust you–or is the following graphic closer to what’s happening on your website?
If your answer to one or more of the above questions is “No,” we need to talk. Because if you keep doing what you’ve been doing, you’ll keep getting what you’ve been getting–and that’s far less than you deserve, isn’t it, as hard as you work?
