The Aussie dentist had a few final tweaks for me to perform. He’s a day ahead of me so our weekends aren’t the same; my Friday is his Saturday and my Sunday is his Monday, and he’s a busy, busy man, so I’m making the changes he wants this weekend, since they’re so minor.

He and John Assaraf also want me to explore making some emails  that were written by another copywriter more benefits-driven than they were originally, so that’s “scope creep” and will cost more than I quoted to do them. Not a lot more, but some. Hopefully not more than $200. They’re more than 2,000 words in length, all told, so if I have to completely rewrite them, they’re going to take four hours, and I don’t really see a way around that. I just have to find out from the dentist and from John if they want the benefits orientation to be to the recipient of the emails or to the people that the recipients will be referring to the dentist. The copy will be very different depending on the answer to this question!

Jackie and I spent about 90 minutes this morning preparing the way for Phil and Wendy to lay a brickwork border along the front of the road-facing garden to make it look great.  They’re scheduled to do this on Thursday, so we wanted to create the line and the surface area so all they have to do is level them across and stack them up. (The brickwork is heavy and we’re getting older!) Phil and Wendy agreed to do this for Jackie and me as her Mother’s Day gift and we just got around to doing this preliminary groundwork. Hopefully we have it pretty well leveled all the way across. Jackie says she can get some sand if need be to make sure any additional leveling will be easy for them…but won’t a sand foundation be less stable than  hard-packed clay-like ground?  Beats me!  I guess Phil will know…

“Dammit, Jim, I’m a writer, not a bricklayer!”