Just in the nick of time, I’m getting enough money in the coffers to meet my routine obligations during this (routinely) molasses-slow month. God is good all the time! This morning I received a $75 bonus from a client I’ve been serving every few days for the last couple of weeks. He has loved everything […]
WOO HOO! Got a Bonus Today! Read More »
Being a lower-profile Creative (writer, web designer, actor, musician, etc.) comes with highs and lows, peaks and valleys, feast-or-famine times. Most Creatives have multiple streams of income because darned few are rolling in dough. I house-sit and pet-sit for friends occasionally, earn a stipend to serve in my church nursery a few hours a week,
The Life of a Lower-Profile Creative Read More »
Thought you might like to see an occasional example of my copy writing abilities. I just got a REPEAT PROJECT from a client who was over-the-moon about the Employment Opportunity posting I wrote for him (catch it below). If/when he’s equally happy about the video script I just wrote for him today, I will post
Portfolio Example: Employment Opportunity Read More »
Too many start-ups “go cheap” when hiring a copywriter. Because quality matters, those who do “go cheap” are inadvertently telegraphing something about the reliability of their products or services: “Hey, I can’t afford a good copywriter. I’m running a shoestring operation here, hanging on by my fingertips.” Translation: Don’t expect me to be here six
What Your Copywriter Reveals About Your Business Read More »
Are there times when you find yourself getting blase about what it is you offer to the world? Does the 10-second intro or 30-second elevator speech that issues from your mouth for what seems like the tenth time this week feel “canned” and sound lifeless, no matter how great it sounded when you first created
On Low Days Visit Your Fans’ Heads and Hearts to Resurrect Your Spirit Read More »
“I home schooled my kids in their junior high and high school years. If SETTLE FOR BEST: Satisfy the Winner You Were Born to be by Kris M Smith was around then, I would have included it as part of our curriculum. Since I had the privilege of pre-reading the book before it went to
Kudos for SETTLE FOR BEST… Read More »
About words… Are the ones you use in your marketing materials magical, mesmerizing, memorable? If not, why not? I’m guessing that, most of the time, you may be missing the mark because you’re writing to impress, not to express. Reverse that! Write to express, not to impress. Memorize this: No one gives a rip about
The thunder god went for a ride Upon his favorite filly “I’m THOR!” he cried His horse replied, “You forgot your thaddle, thilly!” There was an old man from Blackheath Who sat on his pair of false teeth He cried out with a start “Oh, Lord, bless my heart I’ve bitten myself underneath!”
I Brake for Limericks – Ready for Some Smiles? Read More »
We’ve covered so much ground in less than two months that I feel I should remind you of a couple of important things that may have slipped your mind unless you did what I suggested and created a Testimonials file and displayed it prominently to remind yourself to add to it every chance you get.
Ask for and Post Testimonials! Read More »
I’m a big fan of Nick Usborne, author of Net Words, Creating High-Impact Online Copy, which you really should read if you want to write your own web copy or learn what you need to know to pick a web copywriter who knows what he or she is doing. Nick has so much respect for
“The Spawn of Satan” Read More »
