Monday afternoon I’ll be reading a Dr. Seuss book (or two) to young students at Shining Mountain Elementary School in Spanaway. I’m looking forward to it with great anticipation. I love reading Dr. Seuss to kids. His books engender a love of word play and stories early in life, and kids who love to read […]
Dr. Seuss Day at Shining Mountain Elementary March 3 Read More »
Back in the day, an egg was an egg, a biscuit was a biscuit, and milk was milk–cow, goat, yak, what-have-you. Small communities had one or two options, tops, and were grateful to have those. Then along came refrigeration, intercontinental highways, and global commerce. Perishable goods could be transported just about anywhere via railroad, eighteen-wheelers,
Brand Your Business Read More »
I started this new blogging endeavor because I see so many “fails” whenever I go online to business owners’ and entrepreneurs’ websites. I realize I can’t fix them all. There aren’t enough hours in the day or in the rest of my life to tackle them all, so others will need to hop aboard the
Why I’m Doing This… Read More »
For those of you who are benefiting from reading this blog on DIY copy writing, I would love it if you’d write a testimonial for me along these lines. My other testimonials are for writing, not for teaching/coaching, and I’d like to start offering myself as a copy writing coach locally and eventually create e-books
Seeking Testimonials! Read More »
I’m about an hour away from being finished with a 40K word editing project–the first time through. I spent six hours on it today and two hours on it yesterday, so my eyes are crossing right now. (I spent a lot more time before yesterday. I’m just reporting on the last two days with regard
Editing Still… Tilt! Read More »
I’m editing today–not my favorite task, and it pays less, so I’m doing my best to get through it as quickly as I can quickly without compromising quality. That said, I can’t (or won’t, I should say) edit eight hours a day because I’d get tired and probably miss things. So I only dedicate three
Last night I wrote brochure copy for a private consulting firm in Zimbabwe, Africa (Wanangwa Consulting Limited). The client, Freedom Mawoyo, found me on LinkedIn (as I recall). My spirit resonated to what Mr. Mawoyo is doing in Africa on construction projects and by the unique way in which he does them. He has been
Brochure Beautiful Read More »
I’m excited. The vast majority of participants who attended my presentation about how to write compelling ten-second intros and 30-second commercials/elevator speeches improved significantly as a result of the exercise. I was astonished by the immediate improvement I saw. As a result of the noticeable improvement, James Fowler–the networking host of another networking group (Lakewood,
Upshot of the 723 Networking Presentation Read More »
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed
A Web Copy Blueprint from Maria Veloso Read More »
Is SEO Dead? © 2013 by Kristine M. Smith Although search engine optimization is no longer the driving force it was before Hummingbird flew in, it is far from “dead, Jim.” Here’s why. In bygone days, SEO was the Big Kahuna if you wanted to make sure web traffic would find its way to you.
