Insights/Reflections

Got the Assaraf Gig — It’ll start next week or the week after that…

Talked to John this morning.  He’ll be meeting with an Aussie dentist next week or the week after to discuss getting a site mirrored that he loves to make it his own. The client has already received permission from the original site owner to use his copy as the basis for unique copy, and I’ve

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WOO HOO! Looks Like I’ll Start Serving John Assaraf’s Clients Sooner than August

Just got a quick email from John Assaraf (johnassaraf.com) asking if I’m available to talk about a project for a client of his. YES!  I have to scoot out of here at some point to sub for a power partner who has to be away from her networking meeting and I have another client calling

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I’ll Be Writing a Brochure for Body Beautiful Skin Care and Massage

Debbie has received so many great comments on the web pages I wrote for her at bodybeautifulskincareandmassage.com that she is going to have me write her brochure, too. So far at her website I’ve written the Home, About/Bio, About Craniosacral, Waxing, and Heroes pages. The others are works-in-progress from the site she lost but the

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Notes From Chapter Two of Reality Marketing Revolution

Why the Old Marketing System is Broken Great newspaper ads get completely ignored. Direct mailers get thrown in the circular file without a glance. Billboards go unseen. Radio and TV ads get muted, ignored or fast-forwarded. Way back when (pre-Internet, pre-cable station days) there were three major TV channels and a lot fewer radio stations.

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Got Three Atta Girls Today at the Networking Meeting

At today’s UCN networking meeting I got three glowing testimonials, two from people I edited and copy-enhanced pieces for (Pam Richardson of Homestreet Bank and Sandra K. Austin of Health Transformationz) and Eli Struck of Enlighting Design (who is working on a postcard campaign for my Chicago chiropractic client based on copy I wrote for

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