I started this new blogging endeavor because I see so many “fails” whenever I go online to business owners’ and entrepreneurs’ websites. I realize I can’t fix them all. There aren’t enough hours in the day or in the rest of my life to tackle them all, so others will need to hop aboard the […]
Why I’m Doing This… Read More »
For those of you who are benefiting from reading this blog on DIY copy writing, I would love it if you’d write a testimonial for me along these lines. My other testimonials are for writing, not for teaching/coaching, and I’d like to start offering myself as a copy writing coach locally and eventually create e-books
Seeking Testimonials! Read More »
I’m about an hour away from being finished with a 40K word editing project–the first time through. I spent six hours on it today and two hours on it yesterday, so my eyes are crossing right now. (I spent a lot more time before yesterday. I’m just reporting on the last two days with regard
Editing Still… Tilt! Read More »
I’m editing today–not my favorite task, and it pays less, so I’m doing my best to get through it as quickly as I can quickly without compromising quality. That said, I can’t (or won’t, I should say) edit eight hours a day because I’d get tired and probably miss things. So I only dedicate three
Last night I wrote brochure copy for a private consulting firm in Zimbabwe, Africa (Wanangwa Consulting Limited). The client, Freedom Mawoyo, found me on LinkedIn (as I recall). My spirit resonated to what Mr. Mawoyo is doing in Africa on construction projects and by the unique way in which he does them. He has been
Brochure Beautiful Read More »
I’m excited. The vast majority of participants who attended my presentation about how to write compelling ten-second intros and 30-second commercials/elevator speeches improved significantly as a result of the exercise. I was astonished by the immediate improvement I saw. As a result of the noticeable improvement, James Fowler–the networking host of another networking group (Lakewood,
Upshot of the 723 Networking Presentation Read More »
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed
A Web Copy Blueprint from Maria Veloso Read More »
Is SEO Dead? © 2013 by Kristine M. Smith Although search engine optimization is no longer the driving force it was before Hummingbird flew in, it is far from “dead, Jim.” Here’s why. In bygone days, SEO was the Big Kahuna if you wanted to make sure web traffic would find its way to you.
Landed two more small jobs today. The first is to copy-edit (in-line, no reorganization or major rewriting) 13 articles. The other is to write the copy for a tri-fold brochure. The tri-fold is done–at least for tonight. I’ll look at it again tomorrow to make sure I’m still happy with it and that I can’t
Copy Editing and Brochure Writing Read More »
If SEO companies come to you saying they’ll place and keep your site listed high on the first page of major search engines for “only” $400 a week or month, run–fast! Unless you’re buying a full-service website management package including some social media, site maintenance, on-site content updates and photos, reputation management, and the like
Beware SEO Company Claims Read More »
