Today I finalized the copy I’ve been writing for an Aussie dentist in North Sydney. He and John Assaraf went through the copy I wrote in two days last week (12 web pages) plus an email series and a Special report that I Aussie-fied and edited/enhanced and sent me negligible changes, so it took me […]
Aussie Dentist is Delighted…John Assaraf is Delighted…I’m Delighted Read More »
I wrote a creative piece for a client just before I planned to retire for the night. Bad idea. I should have left it for morning. I have to remind myself not to write just before going to bed: I simply cannot sleep after I’ve created something that I feel really great about. My brain
I Can’t Sleep… “Christmas Tree Brain” Strikes Again! Read More »
If you still have a non-responsive website–that is, a website that doesn’t re-adjust automatically for easy viewing on mobile and all other devices–I’ll make a bold prediction here: you are leaving wads of Ben Franklins on the table. The world is going mobile at warp speed seven. Webmasters who don’t honor the change and get
Non-Responsive Websites Hemorrhage Money Read More »
I agreed to speak before a group in Auburn tomorrow but the meeting has been postponed, so I’m off the hook for now. This means I can sleep tonight! The night before a presentation, I don’t always sleep well enough, and I was worried about that this time because I drank a (rare) Dr. Pepper
Whee! I’m Off the Hook for Now! Read More »
I have no idea when I last took an entire weekend off, but I’m doing it this weekend. It feels fabulous! Yesterday I went bike riding with the Phil McNiven family–Phil, Wendy, Casey and Jamie. We rode 15 miles on the Orting Trail (round trip from the park). When I got back I took a
Took the Entire Weekend Off–Whee!!! Read More »
How many of you have been burned by charlatans posing as copywriters? I’m taking names. I want your stories. I want the names of the copywriters who screwed you–or tried to. Because every time someone scams someone like you, the likelihood of you ever trusting a copywriter again plummets–and that’s cause for concern to me
Some Copywriters are Pretenders Read More »
Mentally, I was just going through a list of my proudest “success stories” when it comes to writing web copy that turns hard-to-convert browsers into buyers. Three of the most astounding (to me and the clients I served) follow. The first was copy I wrote for a client in Israel who was launching a diet
3 Case Studies: Browsers into Buyers Read More »
ACK! I opened a huge hole into my working schedule to accommodate a large project that was supposed to come in two weeks ago. Guess what? It didn’t. It came in late yesterday. I wasn’t able to completely fill in the gap that I opened up; I did a few odd jobs but they didn’t
Note To Self: Everything Takes Longer Than You Expect it To… Read More »
Here’s a video I produced today, an “infomercial” of sorts about why choosing a professional copywriter is so crucial. It’s just a little over three minutes long and worth your time. Please watch, share, LIKE, enjoy and comment when you get to the YouTube page it’s on. Thanks! https://www.youtube.com/watch?v=Fz1h_XoQARc This blog is almost completely about
Copywriting Wisdom for Business Owners Read More »
http://www.youtube.com/watch?v=67dRX7NX8tU&feature=youtube_gdata_player
On the 15th Anniversary of the Passing of DeForest Kelley, With Love Read More »
