Copywriter defined: a spellbinder. Our job description includes “putting readers/viewers/visitors into a waking trance”–which is far more ominous than it sounds. You’ve been in a waking trance thousands of times. Whenever a movie, book, sporting event or other cherished activity (including watching your children play or sleep) has you enthralled and thinking of nothing else, […]
Spellbinder: Someone Who Can Induce a Waking Trance Read More »
If you haven’t heard about the new Google algorithm change that’s coming on April 21st, please be aware that it will likely affect the page ranking on non-responsive websites; they may drop significantly in Google rankings. If you’re in a good spot now with a non-responsive website and this concerns you, you can find out
Google Algorithm Change April 21st Read More »
*sigh* I received an invitation to attend Harve Bennett’s memorial service at Paramount. I will cherish it always. Alas, I can’t go. I’m tied up with six baby goats and six baby chicks and I live too far away these days to be able to make it a quick day trip. If I flew
Remembering Harve Bennett Read More »
I’ve been expecting this sad day for quite some time, but it’s still hard. I’m glad Leonard Nimoy has been released from the bondage of COPD because the malady is miserable, and wishing him more time on earth here with us would be cruel. We need to be grateful for the time we had
Farewell, Leonard Nimoy Read More »
Hannah Krueger, Dave Robbs and Kristine M. Smith (Dave photo-bombing…with delighted permission!!!) T Justice and Kris at FORUM event Monday Night Candace Thompson’s FORUM takes place one evening a month in Puyallup. It offers up to four local small businesses each time the chance to pitch their companies and get valuable feedback from a panel
Photos from FORUM Feb. 23, 2015 Read More »
Sometimes my Muse surprises me. I submitted a quote on a project that I thought would take me about an hour to do — write four Adwords ads for a current client to split test. Instead, I cranked out seven of them in a little over 30 minutes (no extra charge). The fellow loves them
Writing AdWords Ads Read More »
I got a $1050.00 project from a completely unexpected source this week. I was able to get it done in two days (off and on). I edited five existing web pages and wrote four others from scratch. I also edited a lot of descriptions (without charging for them) because I saw typos and grammatical errors
More Projects, More Money… Read More »
Presentations are funny things. You never know exactly how they’re going to turn out or what (if any) lasting effect you’ll have on the audience. You prepare and then simply hope for the best. So when Candace Thompson introduced me with a string of superlatives–including “world class”– I wanted to signal to her, “Oh, geez,
Wild Child Presentation “Reviews”… *sigh* Read More »
I wrote a long-form sales letter on Monday and Tuesday. The client has proclaimed it “excellent” and paid me $3,000 for it. That’s just under a dollar per word… a good price for a relatively-new start-up company that must rely on a targeted audience and great conversion rates to keep on keepin’ on. I feel
