How many of you have been burned by charlatans posing as copywriters? I’m taking names. I want your stories. I want the names of the copywriters who screwed you–or tried to. Because every time someone scams someone like you, the likelihood of you ever trusting a copywriter again plummets–and that’s cause for concern to me […]
Some Copywriters are Pretenders Read More »
Mentally, I was just going through a list of my proudest “success stories” when it comes to writing web copy that turns hard-to-convert browsers into buyers. Three of the most astounding (to me and the clients I served) follow. The first was copy I wrote for a client in Israel who was launching a diet
3 Case Studies: Browsers into Buyers Read More »
ACK! I opened a huge hole into my working schedule to accommodate a large project that was supposed to come in two weeks ago. Guess what? It didn’t. It came in late yesterday. I wasn’t able to completely fill in the gap that I opened up; I did a few odd jobs but they didn’t
Note To Self: Everything Takes Longer Than You Expect it To… Read More »
Here’s a video I produced today, an “infomercial” of sorts about why choosing a professional copywriter is so crucial. It’s just a little over three minutes long and worth your time. Please watch, share, LIKE, enjoy and comment when you get to the YouTube page it’s on. Thanks! https://www.youtube.com/watch?v=Fz1h_XoQARc This blog is almost completely about
Copywriting Wisdom for Business Owners Read More »
http://www.youtube.com/watch?v=67dRX7NX8tU&feature=youtube_gdata_player
On the 15th Anniversary of the Passing of DeForest Kelley, With Love Read More »
Maya Angelou’s light will never fade or fail. Her spirit is eternal and thank God for video, audio, YouTube and Upworthy, where it’s possible to catch her again whenever my “good good good good vibrations” begin to slow and falter. “Still I Rise” “I Know Why the Caged Bird Sings” and so many other wonderful
Maya Angelou Mesmerizes Me Every Time Read More »
Back in the day, PR simply wasn’t necessary. Not all that long ago (most Baby Boomers can remember the times) it was easier–much easier–to sell stuff. As mentioned several times already, before the advent of mass media outreach and interstate commerce, an egg was an egg was an egg: local, farm fresh, free-range and delicious.
PR Must Develop & Deliver Relationships Read More »
Enjoyed another session of CST “birth work” with Debbie this afternoon. It was exhilarating. Tonight I’m exhausted. Gonna sleep well tonight, for sure! My evolution is coming along nicely. I felt great after the birth work today–really lit up and 100% positive. I told Debbie about a dream I had just a time or two
More “Birth Work” Today… Read More »
Today I enjoyed my fifth (or was it sixth) CST session at Body Beautiful Skin Care and Massage. When I got on the table, Debbie promptly informed me that I was AWOL from my body. What she meant was that I was “otherwise occupied”, not fully present. I agreed–there was a lot on my plate
Cranio-Sacral Therapy “Birth Work” Works Wonders! Read More »
I’ve submitted the final draft of the plumbing website to the client. Steve’s delighted with it; says I’m a “very good writer”! I enjoyed the project. If you live in Tacoma, this is one of the plumbing companies I can recommend wholeheartedly. They aren’t high-profile, top-of-mind companies so they need word-of-mouth kudos to keep them
Steven A Pielak Plumbing Project is in the Bag! Read More »