About words… Are the ones you use in your marketing materials magical, mesmerizing, memorable? If not, why not? I’m guessing that, most of the time, you may be missing the mark because you’re writing to impress, not to express. Reverse that! Write to express, not to impress. Memorize this: No one gives a rip about […]
“What do we live for if it is not to make life less difficult for each other?” If all of the foregoing–two months of tips and techniques to help you write web copy and content that turns browsers into buyers and Looky Lou’s into loyalists–makes your head spin because you suddenly realize that it takes
Not Yet Turning Browsers into Buyers? Let Me Help. Read More »
The thunder god went for a ride Upon his favorite filly “I’m THOR!” he cried His horse replied, “You forgot your thaddle, thilly!” There was an old man from Blackheath Who sat on his pair of false teeth He cried out with a start “Oh, Lord, bless my heart I’ve bitten myself underneath!”
I Brake for Limericks – Ready for Some Smiles? Read More »
After you’ve established your target audience, created your 10-second intro and 30-second elevator speech and hired the perfect web designer to create your site, it’s time to start booking “dates”. As with any quality date, it isn’t enough to know who you want to date and what they think and feel about things. You also
Target Audience Data Read More »
We’ve covered so much ground in less than two months that I feel I should remind you of a couple of important things that may have slipped your mind unless you did what I suggested and created a Testimonials file and displayed it prominently to remind yourself to add to it every chance you get.
Ask for and Post Testimonials! Read More »
I’m a big fan of Nick Usborne, author of Net Words, Creating High-Impact Online Copy, which you really should read if you want to write your own web copy or learn what you need to know to pick a web copywriter who knows what he or she is doing. Nick has so much respect for
“The Spawn of Satan” Read More »
How “compelling” (predictable and ubiquitous) is the following welcome email? “Thank you for subscribing to our site. We hope you’ll enjoy your experience here and will tell others about us.” yawn Now read the following welcome email… “Well, you’ve done it now! By opening a Customatrix account, you’ve just changed the way you’re going to
Don’t Be So Freaking Predictable All the Time Read More »
Go ahead and take your product, service and business seriously. We expect you to. Just don’t expect your online present and future clients to become eager to return to your site unless you offer something fun and uplifting to look forward to each time they visit. Keep forever in mind that the Internet is a
Make Your Online Copy Playful Whenever Possible and Appropriate Read More »
How often does web copy stop you in your tracks and rivet you in place? Not very? Exactly! There just isn’t that much “great copy” out there. And that’s why business owners and entrepreneurs aren’t selling online the way they think they should be. They aren’t getting the words right. “If it ain’t on the
Great Copywriting Helps You Win Your Niche Read More »
Who else dislikes their own birthdays as much as I do? Not because I’m getting older (getting older is a privilege denied to too many) but because I’ve never been one who likes being the center of attention. Stop laughing now! Do you think writers like being the center of attention? Very few do! Most
Happy Birthday to Me — March 5th Read More »
