Visualize your IDEAL customer/client/patient. Think of a single individual who perfectly fits your ideal prospect. Then answer the following questions about him/her: Gender Age Marital Status How much education has s/he received? How much money has s/he saved? How much disposable income does s/he have? What words does s/he use to describe him/herself? What’s his/her […]
Carefully Define Your Target Audience Read More »
A business brochure can do lots of things: build your image, educate, establish your credibility, help you sell a product or service, inform, screen prospects, or add value. Readers expect to find something uncomplicated and easy to understand when they pick up a brochure. Anything else can throw them for a loop and make feel
Your Business Brochure: Pass or Fail? Read More »
1.) Listen carefully to your client. 2.) Read between the lines. 3.) Ask lots of questions. 4.) Have a standard Content Questionnaire filled out to “download” your client’s brain and knowledge of his/her USPs, vision for the project, and the target audience’s pain/problem/predicament points. (Having all this in writing is crucial.) If they won’t take
10 Things Every Copywriter Should Do Read More »
At today’s UCN networking meeting I got three glowing testimonials, two from people I edited and copy-enhanced pieces for (Pam Richardson of Homestreet Bank and Sandra K. Austin of Health Transformationz) and Eli Struck of Enlighting Design (who is working on a postcard campaign for my Chicago chiropractic client based on copy I wrote for
Got Three Atta Girls Today at the Networking Meeting Read More »
As difficult as it is, at times, to make a living as a Creative (writer, singer, dancer, musician, actor, etc.) there’s simply “no business like show business.” You feel delighted as often as you feel desperate. You feel thrilled as often as you feel thrashed. You feel lauded (with sufficient talent) more often than you
Life in the Thrashed Lane Read More »
I’m getting along famously with a new client and was able to refer a power partner (Eli Struck of Enlighting Design in Kent) to him, too! Lovin’ my life! The funny thing is that, this morning, the client mentioned that he hoped I wouldn’t be offended or put off that his team tweaked a couple
“I am a Vulcan. I Have No Ego to Bruise.” Read More »
Goodness, who opened the floodgates? I have been inundated with projects the past few days! I’ll also be getting a long-overdue payment of $450 from a client I served more than three years ago. She had to declare bankruptcy but promised she’d pay me when she got back on her feet, and this week she’s
Today after a networking meeting I experienced a cranio-sacral session with Debi G. in Puyallup. Oh … my … gosh …. *sigh* *sigh* *sigh* How can I possibly describe what happened during the 60 minutes I was on her table? I’ll do my best, but you really have to experience it to truly understand it.
Busy Weekend Ahead… WONDERFUL Day Today! Read More »
Like most people, I love helping my friends, and even lots of strangers. Twice this week I’ve tweaked friends’ marketing materials who are in networking meetings I attend. I didn’t expect financial compensation because I know they’ll be giving me kudos publicly and sending more people my way, and what I did for them took
Consultations–When Picking My Brain for FREE Goes South Read More »
Oh, the life of a Creative! We never know if the phone will ring again or if another job will ever come over the ‘Net. Then suddenly it does. A new client “discovers” me or is referred to me and can’t seem to get enough–until they run out of stuff for me to write for
More Work! Wheeeee!!!! Read More »
