Waaahhh! A little over a year and a half ago ago I gained a best friend, Lisa Twining Taylor. We met because she needed a copywriter, so at first our association was business-related. She wanted to start networking here in western Washington (which is where she’s from originally) so she came over and stayed a […]
Ode to My Friend (Owed to My Friend) Lisa Twining Taylor Read More »
You can get your web copy or content done right… OR You can get it done cheap. Ne’er the twain shall meet. A responsible teaching hospital wouldn’t hire a first year medical student to do brain surgery on any of its patients. A responsible parent wouldn’t allow a toddler to steer a Harley.
“Bargain Basement Copywriting Prices” Read More »
Wow! No other word in the English language can explain the way CurbZilla transformed our home’s lawn and garden areas into aesthetically pleasing, park-like showcases. The new curbs have only been sculpted in place for a few hours and four neighbors have already stopped by to look them over, nod and smile, and heartily approve!
Brief Interlude: Testimonial for CurbZilla. Listen Up, Tacoma! Read More »
One nice perk of always being on the lookout for writing work is that I find prospective clients looking to have e-books written on topics I’d love to tackle, but they want to pay peanuts to have someone write it for them and then disappear: no shared royalties, no AS TOLD TO, no acknowledgement inside
Just in the nick of time, I’m getting enough money in the coffers to meet my routine obligations during this (routinely) molasses-slow month. God is good all the time! This morning I received a $75 bonus from a client I’ve been serving every few days for the last couple of weeks. He has loved everything
WOO HOO! Got a Bonus Today! Read More »
Jay Baer has written a real-time book about real-time buying. YOUTILITY: Why Smart Marketing is about HELP not HYPE is a must-read if you’ve been marketing the same way for even ten years. As you’ll quickly discover by picking up a copy, the times they are a’changing. There’s so much crucial information in Baer’s tome
Book Alert: YOUTILITY is Terrific! Read More »
Being a lower-profile Creative (writer, web designer, actor, musician, etc.) comes with highs and lows, peaks and valleys, feast-or-famine times. Most Creatives have multiple streams of income because darned few are rolling in dough. I house-sit and pet-sit for friends occasionally, earn a stipend to serve in my church nursery a few hours a week,
The Life of a Lower-Profile Creative Read More »
In their book What Sticks, Rex Briggs and Greg Stuart underscore the crucial need to understand the motivating factors that cause buyers to choose one brand over another. I recently wrote 30 blog posts here on 30 different sales prompts (motivators). The specific posts about this began on February 7th and continued for thirty days.
Miss Buyers’ Motivation, Get Anemic Results Read More »
Thought you might like to see an occasional example of my copy writing abilities. I just got a REPEAT PROJECT from a client who was over-the-moon about the Employment Opportunity posting I wrote for him (catch it below). If/when he’s equally happy about the video script I just wrote for him today, I will post
Portfolio Example: Employment Opportunity Read More »
Too many start-ups “go cheap” when hiring a copywriter. Because quality matters, those who do “go cheap” are inadvertently telegraphing something about the reliability of their products or services: “Hey, I can’t afford a good copywriter. I’m running a shoestring operation here, hanging on by my fingertips.” Translation: Don’t expect me to be here six
What Your Copywriter Reveals About Your Business Read More »
