One of the triggers explained by Joe Sugarman in his copywriting book TRIGGERS is SCARCITY. I’m going to use it to see if that might be the magic potion that gets my Ideal Clients to pay attention. Here’s my new Profile cover letter at Upwork: PRICE IS ONLY A PROBLEM WHEN VALUE […]
Sometimes I could just kick myself to the moon and back for being too generous with my time and talent. Here’s a recent example: I have started to follow up with clients I write copy and content for since they so seldom get back to me except for additional copy and content work.
Sometimes I Could Just Kick Myself … Read More »
BODY SHAMING Let’s be clear: body shaming is evil and anyone who does it (personally, professionally or commercially) is a demon. As the following link attests, all-out efforts to body shame healthy but wrinkling/greying/stout human beings turns rational victims of the practice into schizophrenic introverts on the inside and shame-faced prisoners on the outside.
If everything keeps going the way it has been, I will have a new client sometime in the next week. I’ll be creating an email campaign for him/them. I’ve already aced the Zoom call with the professionals I’ll be writing for. So, my contact asked me for my price to do the job I
New Client on the Near Horizon Read More »
I reckon it’s time to post an update on Patches, my geriatric cat who had radioactive iodine treatment in January to destroy her overactive thyroid. She is doing well. She looks like an entirely different cat, bulk-wise. She’s a chunky monkey now. Her head feels twice the size it was before she had the
MY UNDAMAGED ESSENCE: CALM, CURIOUS, CONFIDENT, OPTIMISTIC, DETERMINED Last night, after experiencing a complete day of “downtime” — including a long nap, sitting shirtless in my back yard for the first time in 60+ years, and hanging out with my cats and goats — I went to bed feeling serene, confident and calm.
My Undamaged Essence Read More »
Caption: Old photo of me on Orting Trail. I have lost 38 pounds since this was taken a few years ago… Biking Again Yesterday Lisa & I hit the Orting biking trail for this first time in 2021. It was a glorious 70 degree day and we both did well getting to
Sales People Should Be Sherpas Not Charlatans Over the past several decades, several people (precious few of whom have since recanted) proclaimed, “Greed is good.” I ferociously disagree, and always have. Greed is a form of gluttony, one of the seven deadly sins. It should come as no surprise that many consumers
Sales People Should Be Shepherds and Servants Not Charlatans Read More »
My legacy will be a mixed bag, for sure! To battle a recent bout of insomnia, I’ve been asking “Alexa” to serve me up lullabies and soothing music to fall to sleep by. The tactic is working, but it’s also dredging up some cherished memories that I haven’t revisited in years. I’m
Sunshine–Cheerful Little Earful–My Legacy? Read More »
Unless we get rid of the filibuster, the white supremacist-heavy GOP will destroy the United State of America THIS YEAR. Are rank and file Republican voters going to allow this? I seriously doubt it. If they do–if ANYONE does–shame on them! Read this scary pronouncement from historian Heather Cox Richardson, who is about
Democracy Versus the Filibuster — Which Will Win? Read More »