If SEO companies come to you saying they’ll place and keep your site listed high on the first page of major search engines for “only” $400 a week or month, run–fast! Unless you’re buying a full-service website management package including some social media, site maintenance, on-site content updates and photos, reputation management, and the like …
I got a small job as the result of a one-to-one with a networking partner today. I didn’t go there to get work: I went to find out more about her to see if I’d feel comfortable recommending her to others (yes). This is how it happened. I was offering some pointers (including ones I’ve …
Find today’s tribute to De at Almost Famous. http://almostfamousbydesfault.blogspot.com/2014/01/happy-birthday-deforest-kelley.html Good news! Diane Haddick contacted the North Shore Animal League and re-established the Carolyn and DeForest Kelley Memorial Fund! The link is below. http://www.animalleague.org/support/how-you-can-help/deforest-carolyn-kelley-memorial-fund .html As you know, Carolyn and De visited the Fund personally and supported it for many years. You’ve probably …
Happy 94th Birthday, Dear Mentor and Friend DeForest Kelley! Read More »
Business Blogging Blogs are considered social media. I’ve already written a post on Social Media, so you know the rules: Keep it social, fun and helpful. You’re building relationships and reinforcing helpful insights and concepts. You’re not selling products, services or causes. Again, read Likeable Social Media by Dave Kerpen to get the complete lowdown …
Sad story: I’ve had to turn down projects that I would have been sensational doing because the buyer paid a web designer to create the site before I was consulted. The two parties (client and web designer) had decided on a vision and then wanted me to write copy to fit into their preordained content …
What Customers Should Know About Copywriters and Web Designers Read More »
Reputation Management I know. It’s hard not to retaliate or do your level best to slime someone back when they get on YELP and elsewhere anonymously (cowards that they are) to destroy your reputation. Just know that unless they give their names, they’re probably competitors just trying to knock you down a peg. (Most review …
Been Slimed Publicly but You’re Innocent? Don’t Get into a Pissing Match with a Skunk Read More »
(You know how expensive ink is, don’t you?) Would it surprise you to hear that business owners sometimes hire writers to write bogus testimonials for them? And that some writers will actually do it for them? (Not this writer, so don’t even ask. Nor will I write academic articles for students who are supposed to …
Whether you’re a business owner or a copywriter, I have a document that has helped a lot of people “get their arms around the octopus” when it comes to defining your target audience and your USPs (Unique Selling Proposition, what makes YOU the most reasonable/compelling provider in your niche). I usually have new clients fill …
5 Rules of Effective Website Copy Today I’m sharing copy writing pointers, tips and tricks with those of you who feel you can’t afford a professional copywriter right now but don’t want to be shooting yourself in the foot as you’re writing your own marketing materials and other copy. Rule #1 Don’t use ten dollar …
Robert Louis Stevenson was a magnificent writer. He wrote many treasures, including “The Strange Case of Dr. Jekyll & Mr. Hyde” and “Treasure Island”. Most people don’t know that Stevenson barely survived childhood. He grew up sickly in 19th century Edinburgh. He couldn’t go outside to play with his peers. Fortunately, his parents had means …
