KrisS

Are Writers Being “Dumbed Down” By Crappy Sales Letters?

I just read a sales piece that would gag a maggot. A self-proclaimed “expert” on a LinkedIn forum can’t fashion a grammatically-correct sentence to save his soul, let alone a half-assed sales letter. Here’s the link, if you want a big laugh and a lesson on how NOT to write a sales letter: https://www.linkedin.com/today/post/article/20140627004708-142211738-the-number-1-mistake-the-most-authors-are-making-and-they-do-not-even-know-about-it?trk=prof-post The

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Aussie Dentist is Delighted…John Assaraf is Delighted…I’m Delighted

Today I finalized the copy I’ve been writing for an Aussie dentist in North Sydney. He and John Assaraf went through the copy I wrote in two days last week (12 web pages) plus an email series and a Special report that I Aussie-fied and edited/enhanced and sent me negligible changes, so it took me

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