Tuesday I have a one-to-one with a new client who found out about me because I edited and significantly copy-enhanced a bio for a mutual friend of ours. She was super impressed by how much the bio improved and wants me to do the same for her bio and for the bios of many of […]
Seeking Copywriters in Case of Work Overload Read More »
This morning I drove to Orting–where it was raining. I sat in the SUV for a while to see if the rain would diminish because I could see the clouds were breaking up. It finally cleared up, so I hopped on my bike and took off up the trail. About a mile and a half
Biking in the Rain… Read More »
A responsive website will automatically adjust to any-size screen. This means the visitors to your site won’t have to scroll back and forth to get the information they need whether they’re on a desktop, laptop, cellphone or other mobile devices. Whenever you hire a webmaster, be sure he or she is creating a responsive website
Insist on a RESPONSIVE Website! Read More »
Nothing makes me crazier than seeing great people and companies shooting themselves in the foot by neglecting to proofread their marketing and informational materials before hitting “send” or mailing/handing them out. When I see this happen, over and over again, I want to SCREAM!!! What this kind of oversight says to me is, “I’ve outsourced
Proofread Your Stuff, Fer Gosh Sakes! Read More »
As a general rule, I don’t accept party invitations because I’m a closet wallflower. Although I have to put myself out there to network and get business, at base I’m shy and uncomfortable–especially in group-type gatherings. But a few months ago I received a party invitation that so surprised me, from a delightful couple I
Party Down, Wallflower! Read More »
I can’t help but be appalled every time I hear a home care or other service agency representative (male or female) refer to “servicing” their clients. Home care and other agencies serve, they don’t service. As a farm girl, I’m well aware of the difference. Stallions “service” mares (breed them); they don’t “serve” them. (The
Servicing or Serving? Read More »
Need to write an elevator speech fast? Here are the five questions you need to answer to do it in less than five minutes. Answer the following questions in as few words as you can… Who you are (name) What you do Who you do it for Why they need it What they get out
Elevator Speeches Made Easy Read More »
“Dammit, Jim, I’m a copywriter not a roost builder!” I thought I’d take a brief break yesterday and make an additional chicken roost. T’was a great idea…right up until I hammered my thumb while trying to tack a board into place. YEOW!!! Talk about an ow-ee! I hit my thumb as hard as I would
Hammered my Thumb–Lovely Purple Today! Read More »
Copywriters: For Your Eyes ONLY! Evergreen Copywriting Defined and Explained © 2014 Kristine M. Smith Evergreen copy defined: any written communication that can stand the test of time — static web pages, brochures, articles, e-books, white papers, radio and TV ads, explainer videos and other written materials that don’t need to be regularly updated,
Evergreen Copy Defined and Explained Read More »
I’ve been tapped for several crucial writing projects that have to be done within a certain time frame and I’m feeling stressed. I haven’t felt this uncertain in years. My fight-or-flight response has kicked in big time, which usually turns out to be a good thing. Challenges of this magnitude usually bring out the best
Heavy Duty Duties…Feeling Stressed! Read More »
