Sometimes my Muse surprises me. I submitted a quote on a project that I thought would take me about an hour to do — write four Adwords ads for a current client to split test. Instead, I cranked out seven of them in a little over 30 minutes (no extra charge). The fellow loves them all. I’m darned proud of them myself. Can’t wait to see how they convert.
Compelling Adwords ads aren’t easy to write. The parameters are limiting:
Headline can be no more than 25 characters including spaces
Desc 1: can be no more than 35 characters, including spaces
Desc 2: can be no more than 35 characters, including spaces
List Display URL for more info…
But they’re kind of fun to write. I know this client’s service very well (I’ve written three other pieces for him) so there was no learning curve at all, which is why I was able to crank them out in such a short time.
I usually write rhyming Adwords Ads. (Think the old Burma Shave signs, if you’re old enough…) This time I didn’t; I couldn’t think of any way to rhyme the total message. They work well, anyway.
In Other News…
I need to spend some quality time with my goat babies today. I haven’t been with them more than 15 minutes a day the past two days, except for last night when I brought Mr. Tumnus into the house for a few hours. He always acts like he NEEDS me DESPERATELY when I visit him in the shed or pasture, so last night when I went out to bed them down, he did the same thing. So I brought him indoors. He didn’t pee or pooh the whole time I had him in here.Bravo!
I read that you can potty train goats. That is soooo tempting, but then I’d want a goat buddy in here all the time with me…and that would get distracting! I have to stay focused and make a living! GRRRR! Thank God I love what I do or I might forsake it to become a goat herder!)
