I just noticed that this blog has 929 subscribers. That’s amazing, when you consider that it debuted at the tail end of January this year.
I need to figure out how to send y’all a newsletter (Lisa Twining Taylor, HELP!)–although since you’re following this blog, you probably know all the news that’s fit to print MUCH FASTER than most of my comrades, except for one stellar bit that I will be announcing shortly… (Lisa told me to wait; she has something up her sleeve, methinks…)
I did write a Summer Newsletter but nearly everything in it is something you already know, and I hate boring you with same-ol’ same-ol’. The bit that isn’t already known to you, I’ll post now so you’re completely in the loop:
TIP FOR SUCCESS: DEVELOP POWER PARTNERS!
As you network locally and/or virtually, always be on the lookout for other entrepreneurs and business owners whose products or services reach the same target audiences you’re reaching. As long as you aren’t in direct competition, get to know each other better. If you feel good about the quality of their offerings, and they feel likewise about yours, think of ways to refer your customers to them when appropriate.
For example, I’m a copywriter. My power partners are website developers, marketing/graphics/promotional products companies and others who regularly need compelling copy.
Go thou and do likewise! Your power partners are out there somewhere!
On that note, if you know website developers, marketing/graphics/promotional products companies and others who need compelling copy, please send them my way! My schedule isn’t quite as full as I’d like it to be at the moment, so there’s still room for short and medium-sizes projects. After August, all bets are off as to how available I’ll be because John Assaraf says things will pick up significantly after his next large event. In fact, I was surprised to get two clients already from him: I didn’t expect anything at all until August, which is (suddenly) just a couple days over a month away!
If you need a copywriter, NOW is the time to grab me. Don’t wait! There is only one of me, and I never spread myself too thin because I want to make sure I do a great job for every individual I serve.
Who’s next? This coming week I’m slated to be fleshing out OR editing and copy-enhancing (if the copy is already well-fleshed and not just in a bullet list of talking points for each search term) website copy for a local attorney who picked up my brochure from someone else’s office at the beginning of last week. I tried to steer this gentleman to a legal copywriter, but he says he wants me and will pass everything I do for him past the state bar association to make sure I don’t violate any advertising regulations. I’ve never written copy for an attorney before and I know they have to abide by strict guidelines because one of my sisters is an attorney; she told me this.
The attorney insisted I’m the copywriter he wants because my brochure convinced him and because I was conscientious enough to try to steer him to a legal copywriter (even though I don’t know one that I can recommend, alas!). He said he knew I was the full meal deal because I tried to point him to a better solution than myself, which revealed my integrity. (In addition, it revealed my desire to make sure he got the best result without having to nursemaid me through the process.)
I’m not a starving copywriter. I know my limits and honor them. (Sometimes I limit myself unnecessarily until I get stretched by a new client who insists that I write for them, as in this case–and it’s far from the first time this has happened.)
But when he said he wants me anyway, I knew we’d be a stellar team. I will learn new things (as I did with the Aussie dentist and the UK immigration solicitor I served recently) and he won’t expect me to be a legal beagle; he’ll “vet” what I write so it makes sure to pass muster. Win-win!
I love win-win. It makes for happy clients (who write testimonials and recommend me to others) and for a happy me, who is working with transparency and taking the results to the bank!
