Here’s a video I produced today, an “infomercial” of sorts about why choosing a professional copywriter is so crucial. It’s just a little over three minutes long and worth your time. Please watch, share, LIKE, enjoy and comment when you get to the YouTube page it’s on. Thanks!

https://www.youtube.com/watch?v=Fz1h_XoQARc

This blog is almost completely about great copywriting. It’s a blog for newbie copywriters and for business owners and entrepreneurs who want to try writing your own copy. I just caution DIY’ers because educators in grade-, middle-, high school and college teach their students to write English pleasantly and properly–not powerfully. (They aren’t writers for the most part. They know all of the mechanics but none of the magic.)

So just because you got A’s or B’s in English composition in school –or because you know someone else who did who’s willing to write your copy–doesn’t mean that it will convert browsers into buyers.

Buyers aren’t looking for pleasant prose–and that’s not what you’re selling.  If your target audience can’t hear the sizzle and smell the steak when they read what’s on your page, they will go somewhere else where they can. Now that we have the Internet and social media, it’s easy to shop around.

So…what stands between you and your customers? If it’s anemic copy that isn’t converting, there’s a solution: make sure the person you hire to do your copywriting knows what the heck they’re doing!

You don’t want to spend your working life chasing leads. With good copywriting at your beck and call, you won’t have to do as much of that; your customers will discover and come to you!

I bet you could use a little work-life balance, if you’re like most small business owners and entrepreneurs I know. That’s what great copywriting can buy you– more freedom to do the things you love to do with your loved ones. Remember those days?  Recapture them. Get someone on your team who knows the copywriting business inside and out and you should do better, faster.