Thought you might like to see an occasional example of my copy writing abilities. I just got a REPEAT PROJECT from a client who was over-the-moon about the Employment Opportunity posting I wrote for him (catch it below). If/when he’s equally happy about the video script I just wrote for him today, I will post it here (in print or video link form).
Academy of Scholars Seeks Chief Learning Officer (Principal)
What’s your ‘Why?’ As an Educator, what gets you out of bed every morning with a spring to your step, eager to tackle a new day and new challenges? (We know it isn’t money, or you’d be dedicating your life to a less-insistent, more lucrative endeavor. However, we do offer a very attractive salary.) [Client added the last line.]
You pursued Education for a reason. We want to be able to hear, feel, taste and see your ‘Why?’—even if you’ve been thwarted, up ‘til now, in achieving it. We want a hungry leader whose ‘why’ burns hot and deep.
How eager are you to change the world for the better, one day at a time, one interaction at a time, in a setting where excellence is practiced—and expected—on a daily basis? If you’re chomping at the bit for an opportunity and challenge like this, please let us hear from you.
At The Academy of Scholars (AOS), we’re looking for someone amazing to become our Chief Learning Officer (Principal). A private elementary school in DeKalb County, AOS is financially-sound with a state-of-the art facility, small class sizes, dynamic teaching, and extraordinary education. And because we have a Google Nexus tablet for every student, we integrate technology into every class to provide the crucial hands-on learning that students need to successfully enter the tech-centric careers they’ll be assuming later. Our unique audio-visual recording system ensures students’ safety (all individuals entering and leaving the school and all classroom activities are recorded). The system helps us monitor, encourage, and guide teachers and lets parents view their children’s classrooms live (or at a later date) to see what’s going on without affecting the classroom dynamic. We combine the best of traditional education with business metrics and accountability. And although we don’t offer formal courses on Christianity, our teachers incorporate biblical values throughout their daily instruction and we operate on Christian principles. We love children and thank God every day for the opportunity to educate and guide them toward successful adult livelihoods and relationships.
Our mission: Build an army of dynamic, pro-active, transformational citizens, starting at the energetic, impressionable age of four, who will exceed expectations as teenagers and excel in every field of endeavor they ultimately choose to pursue as adults. In a metaphorical nutshell, we’re accepting human embers at age four and fanning them carefully into roaring flames to light the world wherever they go from here.
It’s a tall task. The faint-hearted need not apply. We’re building top-notch citizens in a top-notch academy, so we need a top-notch Chief Learning Officer.
Minimum qualifications: Integrity. Passion. Courage. Ability to inspire and lead. Masters Degree. Must be eligible to receive a Georgia Administrative Certification.
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And check out this link to see the video and home page I wrote for Furnace Filters Canada (furnacefilterscanada.com). (I didn’t write the French translation of the copy; just the English version. I took Spanish, not French, in high school.)
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And here are some links to present online copy I’ve written from scratch:
(Some of these sites have been “toyed with” by webmasters, making them less pristine than they were when I presented them, but they’re close enough to the renditions I submitted. If you see typos, missing words and clunky sentences, they’re NOT mine. (I trust you’ve seen enough of my writing by now to recognize my writing signature?)
