If you might need a wordsmith if…
…you break into a cold sweat and your skin gets clammy every time you think about writing a
- memo
- letter
- proposal
- article
- web content
- web copy
- poem
- speech
- story
- case study
- white paper
- blog
…English is your second (or third, or fourth) language or you learned U.K English and your target audience is in the U.S. where idioms, colloquialisms and some word spellings are noticeably different
…you’re too busy doing what you need to do to keep your business afloat to devote your time and energy to writing tasks
…you have the basics slapped onto a bullet list but don’t know how to transform the list into a compelling, relational, riveting piece of copy that will turn browsers into buyers
…you need someone to massage your marketing message to make sure it’s the best it can be before you publish it for the masses
…you’re in the dark when it comes to homophones (there/they’re/their, its/it’s, here/hear, where/ware/wear) and other grammatical niceties (then/than, antidote/anecdote, effect/affect, farther/further, etc.) and don’t want what you’ve written to expose you for the nerd bucket you fear you are
…you need a ghostwriter, developmental editor, or storyteller to make sure that what you want to say gets told in the best possible way
…you want a writing partner who will stay for the long haul, get to know your product or service as well as you do, and make sure whatever goes out is as carefully-crafted as it needs to be to turn Looky Lou’s into loyalists.
