Those of you who are coming here to learn how to write your own copy should start from the first blog I wrote way back when and move up from there.
I piled so much into the first several months of this blog that I began to feel a bit like a tough taskmaster, so I backed off substantially.
I’m going to head back into the discipline soon on this blog. Before I do, please review (or read for the first time) what went on before. This way you’ll feel like you’re “in the loop” and won’t be running across terms and acronyms that are foreign to you, terms and acronyms like…
WIIFM? (What’s in it for me?)
ROI (Return on Investment)
CTA (Call to Action)
CYA (Cover Your — REAR END)
USP (Unique Selling Proposition)
Ideal Client
Target Audience
Triggers
Waking Trance (Hypnotic Writing)
Slippery Slope
FUBAR (I’ll clean this one up a bit: “Fouled” Up Beyond All Recognition”)
Looky Lous
Negative Nellies
Viral Sneezers
…and more
