Google Algorithm Change April 21st

March 14, 2015

If you haven’t heard about the new Google algorithm change that’s coming on April 21st, please be aware that it will likely affect the page ranking on non-responsive websites; they may drop significantly in Google rankings. If you’re in a good spot now with a non-responsive website and this concerns you, you can find out more here:

http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

A responsive website is one that automatically re-sizes itself to fit on the screens of mobile devices so the user doesn’t have to scroll back and forth to read a line of copy or to see images.

With the huge increase in consumers using mobile devices to find what they need while they’re on the fly, Google realizes that search engine results should prioritize the companies and individuals that are responding to the way their consumers are looking for them by making their sites easy to view from any mobile device.

If you want/need your website to be made responsive before  April 21 (or after, if this change does bite you in the butt), I recommend Lisa Twining Taylor at Dancing Goat Web Design. She develops ONLY responsive websites.

Don’t rely on the folks you’ve used up ’til now to do this for you. IF they didn’t make you a responsive website from the start, they might be scrambling to learn how to do it now because of this algorithm change. Not many business owners and entrepreneurs can afford a learning curve when their business websites (your virtual storefront) are at stake…

 

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