People want to feel special. (Because, face it, we’re all special and unique. People want to be celebrated, not tolerated.)
When you offer a product or a service with an “exclusivity” feature, people’s ears perk up.
“Be one of just six guests who get to go back stage after the concert and hang with the group for thirty minutes…”
“Only 5000 of these exclusive 50th Anniversary Special Edition books will be offered…”
“These exclusive Hamilton collectors’ plates are limited to 90 days of production. When they’re gone, they’re gone.”
To pull your target audience’s exclusivity trigger, offer what you have in limited edition numbers, then number and autograph them, and let your target audiences in on the “secret” of their availability.
