If you know Star Trek, Star Wars or stamp collectors, you always know what to get them for their birthday and the holidays. They may even provide a list so you don’t duplicate what they already have! They are “all in,” and nothing makes them happier than adding to their collection.
The desire to collect runs rampant in a percentage of human society. Birders collect bird lists; big game hunters collect trophy heads; car enthusiasts like Jay Leno collect cars.
Watch lovers don’t stop with a single watch. People who manage to collect a million dollars rarely stop there. The thrill of the chase is simply too intoxicating.
If you can capitalize on the desire to collect–for example, if you build curio cabinets for bell, owl, pewter, thimble or destination/memento spoon collections–you can tastefully include an elegant inscribed plaque or card with your company name so that, when your customers show off their collections to other kindred spirits, they’ll be able to send a new customer your way.
Just because you’ve already sold one of something to a customer or client, don’t consider “one and done” the best you can do. As a copywriter, I love adding to my clients’ “collections”. If I write the copy for a new website, I may also suggest writing a Press (Media) Release and a handful of Craigslist ads, to be sure word gets out about their new website. In this way, my clients “collect” evergreen copy that can reverberate eternally in cyberspace, adding value 24/7/365.
What do you offer that your clients can begin to “collect”? Newsletters with helpful insights? E-books? White papers?
Put on your thinking cap. There’s almost always something!
