It’s a whole new year. I have to state, just for the record, that I don’t like the way years whiz by anymore! It has become more than a little disconcerting! But the good news is that in just two years (the day after tomorrow, it will feel like) I can retire at full retirement […]
Ideal Client, Target Audience Read More »
If you’ve been sitting on the fence when it comes to hiring a reputable, tried-and-true copywriter, make 2015 the year you decide to go for the gold and take your business outreach to the next level. In fact, “NOW would be a good time!” to echo Star Trek’s Pavel Chekov. The old ways of drumming
Leap Into a Higher-Profile Happy New Year Read More »
I just finished a web editing job for a networking partner a little while ago. I created a flyer for a new networking group ( Community Business Network hosted at Bar Bistro and led by John and Rhonda Wilson) that will start on a Tuesday in April (actual date TBD; stay tuned). The first guest
Love the title song and want to add my own bullet points to it: * Have as much respect for others’ beliefs as you have for your own; that’s what the freedoms of religion and speech are all about * Congress: Don’t act holier-than-thou in front of microphones and then vote like scoundrels who
This is My Grown Up Christmas List Read More »
Copywriter Frank Kern has a point. When you’re offering a product or service, there are three crucial pillars that support your success: Technology Marketing Your Silver (aka Magic) Bullet The problem is that most business owners and entrepreneurs spend most of their time on the first two pillars because both help get the word out.
Is Your Silver Bullet Sensational? Read More »
If you might need a wordsmith if… …you break into a cold sweat and your skin gets clammy every time you think about writing a memo email letter proposal article web content web copy poem speech story case study white paper blog …English is your second (or third, or fourth) language or you learned
You Might Need a Wordsmith If… Read More »
Merry Christmas from Merry KrisSmith! If you’re looking for a memorable gift for the book lovers in your life, please consider the books I’ve written. Who’s on YOUR list: Animal lover? Hollywood fan? Business owner, entrepreneur or even an unemployed person who needs encouragement and a definite way forward? Someone considering getting an exotic or
Merry Christmas from Merry KrisSmith! Read More »
Am I in a post-holiday stupor? I have been sooooo laid back today. All I’ve managed to do was write my holiday newsletter (if you want it and didn’t get it via email, let me know and I’ll send it to you! I’ll need your email address, though…), clean the critter shed and put down
T’was the Day After Thanksgiving and… ZONK! Read More »
MARKETING YOUR PRODUCT OR SERVICE LOCALLY? FREE DEMOGRAPHIC INFO IS AVAILABLE. Plus: Extra Help When You Need It! Step One: Closely identify and define your Ideal Client. Know his/her income level (and disposable income threshold) and the pain/problem/predicament that you can resolve for him/her. Study your perfect prospects until you feel you’re living in their
GET FREE LOCAL DEMOGRAPHIC INFO Read More »
Here’s a treasure trove of educational pieces about copy writing that I wrote and teach locally to various organizations and networking groups. May as well offer them to the public for $1.99 each, since I can’t be everywhere! I would love your feedback on any of them that you find of value! https://www.scribd.com/doc/247174341/Writing-Your-Core-Story https://www.scribd.com/…/Your-Professional-Bio-Tips-for-Mak… https://www.scribd.com/…/Write-Your-Own-10-Second-Intro-and…
Treasure Trove of Educational Pieces about Copywriting Read More »
