Insights/Reflections

Wild Child Presentation “Reviews”… *sigh*

Presentations are funny things. You never know exactly how they’re going to turn out or what (if any) lasting effect you’ll have on the audience. You prepare  and then simply hope for the best. So when Candace Thompson introduced me with  a string of superlatives–including “world class”– I wanted to signal to her, “Oh, geez, […]

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Endless Editing… and Awaiting Goat Babies

This week I’ve been editing and copy-enhancing a 42,000-word manuscript for a pastor and an 8,000-word sales letter   for NeuroGym, John Assaraf’s company. Truth to tell, I’d rather be writing copy from scratch (it pays better; I am in business and writing copy is my flagship offering!), but hey… editing/enhancement is often very interesting; I

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Beware of Self-Proclaimed Copywriters

Locally, I know five copywriters personally. Two are men; three are women.  Four of them (two men and two women) are self-proclaimed copywriters.  Their portfolios reveal them to be newbies/wannabes. They’ve written feature pieces, some of which are pleasantly and properly written but far from powerfully written. A copywriter has to know how to write

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Why Hire a Professional Copywriter?

  Thank you, Lisa Twining Taylor(Dancing Goat Web Design), for uploading my recent Rotary Speech (1-6-2015) to this website and to YouTube for me. Thank you, William Lee (Keeba and Lee Sales) for videotaping the presentation for me. It turned out great. Clocking in at just under 17 minutes, the presentation  explains the added value

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