I’m excited. The vast majority of participants who attended my presentation about how to write compelling ten-second intros and 30-second commercials/elevator speeches improved significantly as a result of the exercise. I was astonished by the immediate improvement I saw. As a result of the noticeable improvement, James Fowler–the networking host of another networking group (Lakewood, […]
Upshot of the 723 Networking Presentation Read More »
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed
A Web Copy Blueprint from Maria Veloso Read More »
Is SEO Dead? © 2013 by Kristine M. Smith Although search engine optimization is no longer the driving force it was before Hummingbird flew in, it is far from “dead, Jim.” Here’s why. In bygone days, SEO was the Big Kahuna if you wanted to make sure web traffic would find its way to you.
Landed two more small jobs today. The first is to copy-edit (in-line, no reorganization or major rewriting) 13 articles. The other is to write the copy for a tri-fold brochure. The tri-fold is done–at least for tonight. I’ll look at it again tomorrow to make sure I’m still happy with it and that I can’t
Copy Editing and Brochure Writing Read More »
If SEO companies come to you saying they’ll place and keep your site listed high on the first page of major search engines for “only” $400 a week or month, run–fast! Unless you’re buying a full-service website management package including some social media, site maintenance, on-site content updates and photos, reputation management, and the like
Beware SEO Company Claims Read More »
I got a small job as the result of a one-to-one with a networking partner today. I didn’t go there to get work: I went to find out more about her to see if I’d feel comfortable recommending her to others (yes). This is how it happened. I was offering some pointers (including ones I’ve
Business Networking Part Two Read More »
Find today’s tribute to De at Almost Famous. http://almostfamousbydesfault.blogspot.com/2014/01/happy-birthday-deforest-kelley.html Good news! Diane Haddick contacted the North Shore Animal League and re-established the Carolyn and DeForest Kelley Memorial Fund! The link is below. http://www.animalleague.org/support/how-you-can-help/deforest-carolyn-kelley-memorial-fund .html As you know, Carolyn and De visited the Fund personally and supported it for many years. You’ve probably
Happy 94th Birthday, Dear Mentor and Friend DeForest Kelley! Read More »
Business Blogging Blogs are considered social media. I’ve already written a post on Social Media, so you know the rules: Keep it social, fun and helpful. You’re building relationships and reinforcing helpful insights and concepts. You’re not selling products, services or causes. Again, read Likeable Social Media by Dave Kerpen to get the complete lowdown
Business Blogging: The Good, the Bad & the Ugly Read More »
Sad story: I’ve had to turn down projects that I would have been sensational doing because the buyer paid a web designer to create the site before I was consulted. The two parties (client and web designer) had decided on a vision and then wanted me to write copy to fit into their preordained content
What Customers Should Know About Copywriters and Web Designers Read More »
Lisa has been hard at work all afternoon updating websites, including this one. When she showed me what she did on mine, I was amazed. I’m not telling you which page it is. It’s a new page. It has links to another well-known site. If you click on them, you’ll be transported directly to a
A New Page is Up–Seek and Ye Shall Find! Read More »
