The above is not a direct quote: John Assaraf said it better. I don’t have access to the exact quote at this moment. I shared this concept at the networking meeting this morning in just so many words. People wrote it down, considering it an eye-opening, memorable realization. (See what the power of words can […]
Price Not a Problem Unless Value a Mystery Read More »
http://howtodoitfrugally.com/SharingwithWriters_July72014.pdf My article about branding my SUV (and getting immediate positive responses) starts on page 13 of Carolyn Howard-Johnson’s newsletter. If your branding efforts have been stymied because of your budget, there are frugal ways to get the word out about what you do without breaking the bank. Here is just one of them. Also
How to Brand Your Business Read More »
I am bursting at the seams to tell you something amazing that is on the horizon for me. Only thing is, I’m not sure what the agreement is going to be–whether I’ll be ghosting or partnering–so I can’t say much right now, but what I can tell you is that my copy writing career may
Big News!!! Can’t Announce it Tonight Though… Read More »
The whole purpose of creative (and most other) writing is to convey a message, to entertain, and to be understood. Read your sentences again after writing them to be sure they say what you think they do. You might be surprised! You’ve read all those hysterical church bulletin bloopers, haven’t you? Following re four of them. Although they
Brief Overview of the Rules of Writing Part One Read More »
If you can harmonize your product or service with something that is culturally or topically popular, you can bring your target audience into an additional “fond bond” relationship. A hobbyist I know here in the Pacific Northwest crochets. She is presently crocheting feverishly to keep up with the demand for Seattle Seahawks hats, shawls,
The “Harmonize” Trigger Read More »
Last night I wrote brochure copy for a private consulting firm in Zimbabwe, Africa (Wanangwa Consulting Limited). The client, Freedom Mawoyo, found me on LinkedIn (as I recall). My spirit resonated to what Mr. Mawoyo is doing in Africa on construction projects and by the unique way in which he does them. He has been
Brochure Beautiful Read More »
Whether you’re a business owner or a copywriter, local in-person networking is a must. You need to meet and get to know other business owners in your local area and region. When you do, you’ll develop power partners–people who need what you provide and provide what you need. Even more important than the above, networking
Business Networking for Fun, Wisdom and Profit Read More »
Lisa has been hard at work all afternoon updating websites, including this one. When she showed me what she did on mine, I was amazed. I’m not telling you which page it is. It’s a new page. It has links to another well-known site. If you click on them, you’ll be transported directly to a
A New Page is Up–Seek and Ye Shall Find! Read More »
When you write … Get in the sandbox and play . Turn your heart loose on your topic; don’t edit during the first draft. Let your passion for your topic reveal itself in the same way that children delight in building sand castles. Be free. Create–don’t wait! Then, if you have the luxury of time,
My 30-second elevator speech: “I turn my clients’ browsers into buyers. I write riveting websites and other marketing and informational pieces that compel target audiences to engage, so my clients can do something other than chase leads all the time and enjoy better work-life balance. If I can get as excited as you are
My 30-Second Elevator Speech/Commercial Read More »
