I’m going to be writing an informational product course soon. So it behooves me to ask: What would you like MOST to learn from a copywriter? That is, what would you be willing to PAY for (up to $9.99)? Let me know!
What Would You MOST Like to Learn From Me? Read More »
Most readers read hundreds of headlines every day–but eight out of ten of them don’t read the body of the copy that follows. This is alarming news if your livelihood depends on your ability to convince readers to read, click, engage or buy what it is you’re offering. So why do so many people veer
7 Formulas for Must-Click Headlines Read More »
As the result of being asked to be a guest speaker at Umpqua Bank this past week, teaching attendees how to write 30-second commercials/elevator pitches, a riveting core story and a professional bio, I’ve just become the happy recipient of two new prospective clients: I’ll be meeting with them this coming week. Both seem
Give Value, Get Business! Read More »
P.S. “Did I mention how amazing you are?” *aw, shucks…* (toe in rug) I gotta tell you… I love my clients. I really do. All this afternoon, after getting back from my 15-mile bike ride (just 60 miles to go to reach 1000 miles since some time in June!) I worked on three projects
“Did I mention how amazing you are?” Read More »
I’m beginning to feel like a bear…on the verge of hibernation. It gets dark here real early these days. I hope I can stay awake to give my presentation on Thursday at Umpqua Bank in Puyallup! It’s only 6:30 and I feel I could go to sleep right now because it’s pitch black outside. Three
Healthy Baby Nursery Design & Information Read More »
The more I read about the neuroscience of the brain, the more I’m convinced that the human brain has been fighting against itself for as long as we’ve been in existence. If I asked you what keeps you from achieving your highest goals, you’d probably drag out a list of factors that you believe are
Part Coward, Part Conqueror: Your Brain’s Dilemma Read More »
I grew up in a construction family. As a teenager and a little later, I served as a laborer and go-fer for my dad as he built and remodeled restaurants across the country. Among many assigned tasks was an occasional stint as an insulation installer. I well remember getting home feeling itchy and uncomfortable afterward.
October is National Healthy Lung Month Read More »
Why are consumers so skeptical these days? One word: HYPE! Lose the hype! A chicken egg is a chicken egg… or is it? Consider the following… Factory farm-produced eggs are laid by unnamed, closely-caged, stressed out hens whose necks get unceremoniously wrung and broken (ACK!) as soon as they stop laying fewer eggs than they
Real Facts, Real Benefits & Solid Ideas Read More »
So now you probably want the story behind the “DAWN” cover photo, too. Your wish is my command! From 1977 to 1978 I lived in the Los Angeles area acting as a go-fer for my dad’s construction company. (He was building and remodeling high-profile restaurants across the country and I was along for the ride
The Story Behind the “DAWN” Cover Photo Read More »
OK, I’ve been asked, “What’s the story behind the FLOATING AROUND HOLLYWOOD cover photo?” Here you go… I worked at Warner Bros. Studios from 1992 to 2003, first as a temporary secretary/administrative assistant (floater), later as an executive secretary, and (later still, after caring for DeForest Kelley during his final three months of life and
The Story Behind the “FLOATING” Cover Photo Read More »
