I’ve popped some new reviews onto the Testimonials page today. (Go fetch if you’re so inclined.) Not to put too fine a point on it, but the recent reviews that most clearly express what I do for clients follow… “My wife and I are reading “Reality Marketing Revolution: The Entrepreneur’s Guide To Transforming Your […]
Newest Kudos from Clients Read More »
Today I want to explain why it’s imperative to remain positive even when you’re covering issues that are tragic and negative. Example: Animal and Child Welfare Remember: whatever you put on the home page of your website (or in a TV or radio commercial) will be viewed (or heard) dozens of times by the people
Accentuate the Positive NO MATTER WHAT Read More »
I’m excited. The vast majority of participants who attended my presentation about how to write compelling ten-second intros and 30-second commercials/elevator speeches improved significantly as a result of the exercise. I was astonished by the immediate improvement I saw. As a result of the noticeable improvement, James Fowler–the networking host of another networking group (Lakewood,
Upshot of the 723 Networking Presentation Read More »
According to Maria Veloso in her book Web Copy That Sells (which I highly recommend if you want to write your own copy or if you’re a beginning or intermediate copywriter, so I’ve attached a link so you can order it) there is a blueprint you can use to create the copy you need. Followed
A Web Copy Blueprint from Maria Veloso Read More »
Is SEO Dead? © 2013 by Kristine M. Smith Although search engine optimization is no longer the driving force it was before Hummingbird flew in, it is far from “dead, Jim.” Here’s why. In bygone days, SEO was the Big Kahuna if you wanted to make sure web traffic would find its way to you.
Lisa Taylor is a WordPress wizard. I’ve watched over her shoulder, off and on, as she designed four recent WP sites for clients (including my own) and have been blown away by what it takes to do what she does. It ain’t easy, folks! It takes time, technical know-how, an eye for aesthetics and functionality,
WordPress Maven Endorsement: Spotlight on Lisa Twining Taylor Read More »
Landed two more small jobs today. The first is to copy-edit (in-line, no reorganization or major rewriting) 13 articles. The other is to write the copy for a tri-fold brochure. The tri-fold is done–at least for tonight. I’ll look at it again tomorrow to make sure I’m still happy with it and that I can’t
Copy Editing and Brochure Writing Read More »
If SEO companies come to you saying they’ll place and keep your site listed high on the first page of major search engines for “only” $400 a week or month, run–fast! Unless you’re buying a full-service website management package including some social media, site maintenance, on-site content updates and photos, reputation management, and the like
Beware SEO Company Claims Read More »
I got a small job as the result of a one-to-one with a networking partner today. I didn’t go there to get work: I went to find out more about her to see if I’d feel comfortable recommending her to others (yes). This is how it happened. I was offering some pointers (including ones I’ve
Business Networking Part Two Read More »
Find today’s tribute to De at Almost Famous. http://almostfamousbydesfault.blogspot.com/2014/01/happy-birthday-deforest-kelley.html Good news! Diane Haddick contacted the North Shore Animal League and re-established the Carolyn and DeForest Kelley Memorial Fund! The link is below. http://www.animalleague.org/support/how-you-can-help/deforest-carolyn-kelley-memorial-fund .html As you know, Carolyn and De visited the Fund personally and supported it for many years. You’ve probably
Happy 94th Birthday, Dear Mentor and Friend DeForest Kelley! Read More »