If you’ve ever been to a mall, a theme park or some other spread-out, public-facing venue, you’ve run across those directional signs that proclaim “You Are Here!” so you can get your bearings and figure out your next move. In chapter one of Reality Marketing Revolution, the authors let their entrepreneurial readers know where most […]
To find out what you need to know about taking your business to the next level, you should be reading Reality Marketing Revolution The Entrepreneur’s Guide to Transforming Your Business By Building a Marketing Machine. Authors: Mike Lieberman and Eric Keiles. These folks get it. You have to be remarkable in some way to stand
Reading a Book I Can Recommend Highly to You if You’re an Entrepreneur Read More »
I just looked in on my membership pages and discovered that I have 250 active members here. That is phenomenal when you consider that I’ve only been writing this blog since January and have deleted all of the spammers email addresses, so this is a genuine list. Now I wonder if it’s time to write
I Will Have 250 Word Whisperer Members Soon! WOO HOO! Read More »
If I like the terms and agree to the contract, I will be entering into a Joint Venture agreement with John Assaraf in the next week or two to begin writing copy for some of his clients starting in August. “How did that happen?” you may be wondering! I wrote a lot of copy for
Sensational News! Make a Date If You Plan to Hire Me — Soon! Read More »
BRIEF REVIEW Use a brochure format for any of the following reasons: to respond to inquiries to establish yourself in the marketplace to give product, service or program info to customers and prospects to help your sales force get appointments or close sales to promote your product, service or program Features versus Benefits Given a
Brochure Basics in Review Read More »
Visualize your IDEAL customer/client/patient. Think of a single individual who perfectly fits your ideal prospect. Then answer the following questions about him/her: Gender Age Marital Status How much education has s/he received? How much money has s/he saved? How much disposable income does s/he have? What words does s/he use to describe him/herself? What’s his/her
Carefully Define Your Target Audience Read More »
A business brochure can do lots of things: build your image, educate, establish your credibility, help you sell a product or service, inform, screen prospects, or add value. Readers expect to find something uncomplicated and easy to understand when they pick up a brochure. Anything else can throw them for a loop and make feel
Your Business Brochure: Pass or Fail? Read More »
1.) Listen carefully to your client. 2.) Read between the lines. 3.) Ask lots of questions. 4.) Have a standard Content Questionnaire filled out to “download” your client’s brain and knowledge of his/her USPs, vision for the project, and the target audience’s pain/problem/predicament points. (Having all this in writing is crucial.) If they won’t take
10 Things Every Copywriter Should Do Read More »
At today’s UCN networking meeting I got three glowing testimonials, two from people I edited and copy-enhanced pieces for (Pam Richardson of Homestreet Bank and Sandra K. Austin of Health Transformationz) and Eli Struck of Enlighting Design (who is working on a postcard campaign for my Chicago chiropractic client based on copy I wrote for
Got Three Atta Girls Today at the Networking Meeting Read More »
As difficult as it is, at times, to make a living as a Creative (writer, singer, dancer, musician, actor, etc.) there’s simply “no business like show business.” You feel delighted as often as you feel desperate. You feel thrilled as often as you feel thrashed. You feel lauded (with sufficient talent) more often than you
Life in the Thrashed Lane Read More »