As a general rule, I don’t accept party invitations because I’m a closet wallflower. Although I have to put myself out there to network and get business, at base I’m shy and uncomfortable–especially in group-type gatherings. But a few months ago I received a party invitation that so surprised me, from a delightful couple I […]
Party Down, Wallflower! Read More »
I can’t help but be appalled every time I hear a home care or other service agency representative (male or female) refer to “servicing” their clients. Home care and other agencies serve, they don’t service. As a farm girl, I’m well aware of the difference. Stallions “service” mares (breed them); they don’t “serve” them. (The
Servicing or Serving? Read More »
Need to write an elevator speech fast? Here are the five questions you need to answer to do it in less than five minutes. Answer the following questions in as few words as you can… Who you are (name) What you do Who you do it for Why they need it What they get out
Elevator Speeches Made Easy Read More »
“Dammit, Jim, I’m a copywriter not a roost builder!” I thought I’d take a brief break yesterday and make an additional chicken roost. T’was a great idea…right up until I hammered my thumb while trying to tack a board into place. YEOW!!! Talk about an ow-ee! I hit my thumb as hard as I would
Hammered my Thumb–Lovely Purple Today! Read More »
Copywriters: For Your Eyes ONLY! Evergreen Copywriting Defined and Explained © 2014 Kristine M. Smith Evergreen copy defined: any written communication that can stand the test of time — static web pages, brochures, articles, e-books, white papers, radio and TV ads, explainer videos and other written materials that don’t need to be regularly updated,
Evergreen Copy Defined and Explained Read More »
I’ve been tapped for several crucial writing projects that have to be done within a certain time frame and I’m feeling stressed. I haven’t felt this uncertain in years. My fight-or-flight response has kicked in big time, which usually turns out to be a good thing. Challenges of this magnitude usually bring out the best
Heavy Duty Duties…Feeling Stressed! Read More »
Today at a networking meeting I heard the story–from a financial adviser I respect and love dearly–about a conversation she had with a potential client whose wife believes in the theory that the universe (or God, the Creator of the universe and everything in it) will deliver whatever she wants merely by putting her intention
Daydreamers and DO-Dreamers: Big Difference! Read More »
Can’t say I’m surprised by the news that Robin Williams apparently took his own life today. I’ve felt for some time that it was a possibility. I could see, in photos of him, something in his eyes that was light years beyond sadness… Still, the world is a darker place tonight because a funnyman seems
Sad Evening… R.I.P. Robin Williams Read More »
Here’s another link to the article I wrote about getting my SUV “wrapped”. It has been republished on Carolyn Howard Johnson‘s blog. (It was in her newsletter last time.) I hope it goes viral. It’s great info for business owners and entrepreneurs who want to skyrocket the amount of interest you get about what you
SUV Wrap Article Was Re-Published Today Read More »
I finished two projects today (a white board animation for Academy of Scholars in Decatur, GA was signed off on and the payment released, and I completed the auto repair copy for Chris Galbraith of Chuck’s Auto Repair in Seattle) but there is no rest for the weary. I have a new one in the
Two Projects Put to Bed, New One on My Desk for Tomorrow Read More »