“A copy writer’s first qualifications are imagination and enthusiasm. You are literally the script writer for your prospect’s dreams. You are the chronicler of his future. Your job is to show him, in minute detail, all the tomorrows that your product makes possible for him.” — Eugene Schwartz in his book Breakthrough Advertising Ask me […]
Every Copy Writer’s Marching Orders Read More »
Hypnotic writing puts readers into a waking trance, which can sound underhanded, unfair, even scary. But please understand that you’re in a waking trance any time you’re riveted to anything to the exclusion of everything else– whether it’s enjoying your toddler’s antics, watching a mustn’t-blink movie, reading a book you can’t put down, or traveling
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I’m astonished by the number of websites written by people who are clueless about what their target audience is looking for. Instead of focusing on what visitors to their sites get, they seem frantic to prove they’re “all that”–the full meal deal, the only provider on the planet anyone should be thinking of using. The
Focus on What People Get… Read More »
In Hypnotic Writing, How to Seduce and Persuade Customers with Only Your Words, author Joe Vitale writes that virtually ALL great writing–novels, web copy and content, emails, direct response pieces, and so on–creates intimacy. Exactly! All great copy builds an environment where readers get the chance to know, like, and trust you. And unless you
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My Contact page just delivered this to me… Hurray! “Hi there – I’m looking for a local copywriter (I’m in Tacoma) to do some copywriting for our new website. We’re a small business (2 employees) doing a re-brand to focus more specifically on a target niche, and want our website and sales materials to reflect
Tacoma Biz Snags Tacoma Copywriter Read More »
The following true exchange is representative of the kind of communication from potential clients that I get from newbie/start-up business owners and entrepreneurs who don’t understand the value of professional copy writing services. Bless their penny-pinching hearts and white knuckles. It’s scary taking the leap of faith to hire a copywriter. I get that. I
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What a week! I only got to Orting to ride my bike three days this week because so much else has been going on. Tomorrow I can’t go because I will be manning a booth with my power partner Lisa Twining Taylor at ABC Day at Graham-Kapowsin High School. Hopefully I’ll be able to saddle
Pretty Chick Buffy Checking Out My Camera (Click on this link to see video) Maggie pondering her new home and owner (the goatally-devoted nut behind the camera) Lisa Taylor and I drove to Poulsbo today so Jackie and I could buy two small breed goats (does) for $150 (a steal of a deal in
First Photos of New Goaties–Plus BUFFY! Read More »
I just got word from Amazon that my resurrected title, Let No Day Dawn that the Animals Cannot Share, is ready for me to look over and approve or tweak before it can go “live” for sale. I’ve ordered a galley proof; it will be here in a few days. I’m very excited. We
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While my bike is at Sports Authority getting a new tire tube and tune-up, I’ll be riding Jackie’s bike. I took hers to Orting today, first thing this morning, because it was slated to be so HOT here this afternoon–near 90 degrees. And it is. I’m happy to be indoors right now! The chickens are
Bike Is In the Shop Read More »