Go ahead and take your product, service and business seriously. We expect you to. Just don’t expect your online present and future clients to become eager to return to your site unless you offer something fun and uplifting to look forward to each time they visit. Keep forever in mind that the Internet is a […]
Make Your Online Copy Playful Whenever Possible and Appropriate Read More »
How often does web copy stop you in your tracks and rivet you in place? Not very? Exactly! There just isn’t that much “great copy” out there. And that’s why business owners and entrepreneurs aren’t selling online the way they think they should be. They aren’t getting the words right. “If it ain’t on the
Great Copywriting Helps You Win Your Niche Read More »
Who else dislikes their own birthdays as much as I do? Not because I’m getting older (getting older is a privilege denied to too many) but because I’ve never been one who likes being the center of attention. Stop laughing now! Do you think writers like being the center of attention? Very few do! Most
Happy Birthday to Me — March 5th Read More »
If you don’t have the following books in your personal library, stop reading this blog after this entry and order them online or go buy them. Seriously. Without them, you may be making mistakes that drive your target audiences away (or up the wall)–NOT a good thing! The Elements of Style by Strunk and White
Books for Writers… and Copy Writers Read More »
The kids were enthralled as I read O The Places You’ll Go! In two of three classrooms I read it in, kids raised their hands and said, “I loved the way you read that!” (Thank you, John Lithgow, for the training!) One young man asked me the name of the book again because he wanted
Dr. Seuss Day Was a Blast! Read More »
I know a few (very few) writers who say they don’t read much. Hello!? As you read compelling sales pieces and literature, you learn to discern what it is about them that keeps you enthralled. I cannot figure out how anyone can become an exemplary writer without being a voracious reader. That’s like presuming you
To Write Better, Read More Read More »
About Semi-Colons Semi-colons are the the #1 culprit of abuse in writing, so learn the rules here. Use a semi-colon where a period would work. A semi-colon links two complete sentences that express, in sequence, a connecting thought pattern. The two halves of the sentences could stand alone but, for effect, they are often joined with a semi-colon. Use a comma
Brief Overview of the Rules Writing Part Three Read More »
Parts of Speech Noun Name of person, place, thing, idea. It is the who or what of a sentence. (shoe, tree, dog, Sally, etc.) Verb action or being word (all forms of to be) The noun and verb are the backbone of every sentence. Pronoun Takes the place of a noun (Pastor/he, Pastor/his, Mother/her, Sister/she, your,
Brief Overview of the Rules Writing Part Four Read More »
My Special Report is ready now! You’ll need to opt in (by giving me your email address and name to get it) but that’s all. The report is free but the information in it will help boost your bottom line if you’re a business owner or entrepreneur intent on writing your own copy. Copywriters,
Special Report Available NOW! Opt in to Get It Today! Read More »
Don’t over-use adjectives to embellish or color your copy. “Very interesting” can be better expressed using fascinating, riveting, noteworthy, and more. Your writing should usually be grammatically correct. Sometimes the exception to the rule works—but usually it doesn’t! When writing dialogue, grammar can sometimes go out the door if the characters who are “speaking” wouldn’t speak grammatically in the
Brief Overview of the Rules Writing Part Two Read More »
