I wrote a creative piece for a client just before I planned to retire for the night. Bad idea. I should have left it for morning. I have to remind myself not to write just before going to bed: I simply cannot sleep after I’ve created something that I feel really great about. My brain […]
I Can’t Sleep… “Christmas Tree Brain” Strikes Again! Read More »
If you still have a non-responsive website–that is, a website that doesn’t re-adjust automatically for easy viewing on mobile and all other devices–I’ll make a bold prediction here: you are leaving wads of Ben Franklins on the table. The world is going mobile at warp speed seven. Webmasters who don’t honor the change and get
Non-Responsive Websites Hemorrhage Money Read More »
I agreed to speak before a group in Auburn tomorrow but the meeting has been postponed, so I’m off the hook for now. This means I can sleep tonight! The night before a presentation, I don’t always sleep well enough, and I was worried about that this time because I drank a (rare) Dr. Pepper
Whee! I’m Off the Hook for Now! Read More »
I have no idea when I last took an entire weekend off, but I’m doing it this weekend. It feels fabulous! Yesterday I went bike riding with the Phil McNiven family–Phil, Wendy, Casey and Jamie. We rode 15 miles on the Orting Trail (round trip from the park). When I got back I took a
Took the Entire Weekend Off–Whee!!! Read More »
How many of you have been burned by charlatans posing as copywriters? I’m taking names. I want your stories. I want the names of the copywriters who screwed you–or tried to. Because every time someone scams someone like you, the likelihood of you ever trusting a copywriter again plummets–and that’s cause for concern to me
Some Copywriters are Pretenders Read More »
Mentally, I was just going through a list of my proudest “success stories” when it comes to writing web copy that turns hard-to-convert browsers into buyers. Three of the most astounding (to me and the clients I served) follow. The first was copy I wrote for a client in Israel who was launching a diet
3 Case Studies: Browsers into Buyers Read More »
ACK! I opened a huge hole into my working schedule to accommodate a large project that was supposed to come in two weeks ago. Guess what? It didn’t. It came in late yesterday. I wasn’t able to completely fill in the gap that I opened up; I did a few odd jobs but they didn’t
Note To Self: Everything Takes Longer Than You Expect it To… Read More »
Here’s a video I produced today, an “infomercial” of sorts about why choosing a professional copywriter is so crucial. It’s just a little over three minutes long and worth your time. Please watch, share, LIKE, enjoy and comment when you get to the YouTube page it’s on. Thanks! https://www.youtube.com/watch?v=Fz1h_XoQARc This blog is almost completely about
Copywriting Wisdom for Business Owners Read More »
http://www.youtube.com/watch?v=67dRX7NX8tU&feature=youtube_gdata_player
On the 15th Anniversary of the Passing of DeForest Kelley, With Love Read More »
Maya Angelou’s light will never fade or fail. Her spirit is eternal and thank God for video, audio, YouTube and Upworthy, where it’s possible to catch her again whenever my “good good good good vibrations” begin to slow and falter. “Still I Rise” “I Know Why the Caged Bird Sings” and so many other wonderful
Maya Angelou Mesmerizes Me Every Time Read More »
