Copywriters: For Your Eyes ONLY! Evergreen Copywriting Defined and Explained © 2014 Kristine M. Smith Evergreen copy defined: any written communication that can stand the test of time — static web pages, brochures, articles, e-books, white papers, radio and TV ads, explainer videos and other written materials that don’t need to be regularly updated, […]
Evergreen Copy Defined and Explained Read More »
I’ve been tapped for several crucial writing projects that have to be done within a certain time frame and I’m feeling stressed. I haven’t felt this uncertain in years. My fight-or-flight response has kicked in big time, which usually turns out to be a good thing. Challenges of this magnitude usually bring out the best
Heavy Duty Duties…Feeling Stressed! Read More »
Today at a networking meeting I heard the story–from a financial adviser I respect and love dearly–about a conversation she had with a potential client whose wife believes in the theory that the universe (or God, the Creator of the universe and everything in it) will deliver whatever she wants merely by putting her intention
Daydreamers and DO-Dreamers: Big Difference! Read More »
Can’t say I’m surprised by the news that Robin Williams apparently took his own life today. I’ve felt for some time that it was a possibility. I could see, in photos of him, something in his eyes that was light years beyond sadness… Still, the world is a darker place tonight because a funnyman seems
Sad Evening… R.I.P. Robin Williams Read More »
Here’s another link to the article I wrote about getting my SUV “wrapped”. It has been republished on Carolyn Howard Johnson‘s blog. (It was in her newsletter last time.) I hope it goes viral. It’s great info for business owners and entrepreneurs who want to skyrocket the amount of interest you get about what you
SUV Wrap Article Was Re-Published Today Read More »
I finished two projects today (a white board animation for Academy of Scholars in Decatur, GA was signed off on and the payment released, and I completed the auto repair copy for Chris Galbraith of Chuck’s Auto Repair in Seattle) but there is no rest for the weary. I have a new one in the
Two Projects Put to Bed, New One on My Desk for Tomorrow Read More »
I am so freaking busy right now (yes, writing copy!) that I’m meeting myself coming and going. This is a very nice problem to have! Another regular client (Chris Galbraith of Chuck’s Auto Repair in Seattle) contacted me this afternoon wanting eight more SEO keyword-based web pages written. I have about half of them done
I got the rest of the editing gig for the children’s book. There will be 25 chapters. I’m getting $250 to edit five of them at a time. WOO HOO! Today at noon I had an eye exam so I can get new glasses. The ones I usually wear are about to drop off my
Smiling Like the Cheshire Cat! Read More »
If things keep up the way they’re going now, I’m on track to make more this week than I made all last month. How crazy is that?! I made almost $1000 today, and $100 on Friday. In fact, in the past four days alone (since my Internet started working again on Thursday at about noon)
Inundated with Projects Again — Oh, Happy Day! Read More »
Have you heard the following short story about the evolution of a relationship (told in direct quotes from a suitor’s point of view) I’m crazy about you! I love you! You’re perfect! Marry me! (Not long after the wedding ceremony…) Now … CHANGE! You’re a professional copywriter. If a client ever begins treating you the
When to Continue, When to Bail as a Copywriting Pro Read More »
